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Allegiance by Design: Visual Identities in Reference to Political Ideology and Brand Loyalty.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Allegiance by Design: Visual Identities in Reference to Political Ideology and Brand Loyalty./
Author:	Young, Joseph, Jr.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	104 p.
Notes:	Source: Masters Abstracts International, Volume: 83-05.
Contained By:	Masters Abstracts International83-05.
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28829950
ISBN:	9798460400447

Allegiance by Design: Visual Identities in Reference to Political Ideology and Brand Loyalty.
Young, Joseph, Jr.

Allegiance by Design: Visual Identities in Reference to Political Ideology and Brand Loyalty. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 104 p.

Source: Masters Abstracts International, Volume: 83-05.

Thesis (M.F.A.)--Kent State University, 2021.

This item must not be sold to any third party vendors.

The data gathered through this study yields some insight into the psychographic and demographic of consumers who are likely to engage with visual messaging that leans toward a specific ideological view. Using perceptions of economy, religion, and culture, a series of promotions were created with distinct objectives in mind. Reviewing the use of political propaganda during World War I and memetic warfare in social media showed the impact short-form displays can have on persuading the masses. Ethnographic research gathered during a 2019 Trump event in Los Angeles, California and a pro-choice event in Columbus, Ohio provided many examples of how visual symbols correlate to public political expression. Case studies on the tonality and appeal of the branding for MyPillow and Purple demonstrated the consistency of corporate communication to conservative or liberal audiences. This research informed the way symbols were utilized in creating a series of visuals that promoted postage stamps and peanut butter from a political context. Two studies conducted via Facebook and Qualtrics measured manners of engagement with the branded content. Public engagement with promotional messages in areas of extreme political polarity was observed through Facebook?s advertising manager. A survey completed by 135 students at Kent State University yielded a nuanced understanding of consumer choice through a brand comparison study. By investigating the relationship between political frameworks and visual identities, we began to understand how it informs consumer choice and brand loyalty.

ISBN: 9798460400447Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Conservative

Allegiance by Design: Visual Identities in Reference to Political Ideology and Brand Loyalty.
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520 $a The data gathered through this study yields some insight into the psychographic and demographic of consumers who are likely to engage with visual messaging that leans toward a specific ideological view. Using perceptions of economy, religion, and culture, a series of promotions were created with distinct objectives in mind. Reviewing the use of political propaganda during World War I and memetic warfare in social media showed the impact short-form displays can have on persuading the masses. Ethnographic research gathered during a 2019 Trump event in Los Angeles, California and a pro-choice event in Columbus, Ohio provided many examples of how visual symbols correlate to public political expression. Case studies on the tonality and appeal of the branding for MyPillow and Purple demonstrated the consistency of corporate communication to conservative or liberal audiences. This research informed the way symbols were utilized in creating a series of visuals that promoted postage stamps and peanut butter from a political context. Two studies conducted via Facebook and Qualtrics measured manners of engagement with the branded content. Public engagement with promotional messages in areas of extreme political polarity was observed through Facebook?s advertising manager. A survey completed by 135 students at Kent State University yielded a nuanced understanding of consumer choice through a brand comparison study. By investigating the relationship between political frameworks and visual identities, we began to understand how it informs consumer choice and brand loyalty.
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