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Behind the Counter and on Screen: Representations of Retail Work in Popular Media.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Behind the Counter and on Screen: Representations of Retail Work in Popular Media./
Author:	Clark, Brittany R.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	170 p.
Notes:	Source: Dissertations Abstracts International, Volume: 83-06, Section: A.
Contained By:	Dissertations Abstracts International83-06A.
Subject:	Mass communications. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28929307
ISBN:	9798494497512

Behind the Counter and on Screen: Representations of Retail Work in Popular Media.
Clark, Brittany R.

Behind the Counter and on Screen: Representations of Retail Work in Popular Media. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 170 p.

Source: Dissertations Abstracts International, Volume: 83-06, Section: A.

Thesis (Ph.D.)--The Pennsylvania State University, 2021.

The retail trade has undergone tremendous changes over the course of the 20th century in the United States. In the early part of the century the job was somewhat skilled, and seen as a legitimate career for adults to hold. Today the job has been deskilled and mechanized, and retail workers struggle with low pay and lack of concrete benefits. Media narratives have followed these changes. This dissertation seeks to examine these changes and explore the ways in which retail workers have been presented in popular media. It will largely rely on close-readings of a variety of texts including films, television shows, advertisements, and internet memes. These texts were chosen because of their prominence in society during the time periods being examined. Additionally, it uses frameworks which incorporate class and gender in the examination of these texts. In the early 20th century, the department store was the setting of many major films, spanning from the silent era to about the early 1940s. These films portrayed the grandeur of early department stores. Today the setting is used to indicate that a character lacks maturity or ambition. In the middle of the century the setting was used on television via socially-relevant shows as a reflection of the general public's distrust in major institutions like government and big business. By the end of the century, exposes started to get written about the ways in which retail work is surprisingly difficult. Today, the internet has allowed workers from all over the country a place to communicate and share their own experiences. Media narratives exploring this topic have not been widely covered. Despite that, it is an important topic to consider as the job remains the most commonly held in the country according to the Bureau of Labor Statistics.

ISBN: 9798494497512Subjects--Topical Terms:

3422380
Mass communications.
Subjects--Index Terms:

Media studies

Behind the Counter and on Screen: Representations of Retail Work in Popular Media.
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300 $a 170 p.
500 $a Source: Dissertations Abstracts International, Volume: 83-06, Section: A.
500 $a Advisor: Kupfer, Charles J. D.
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520 $a The retail trade has undergone tremendous changes over the course of the 20th century in the United States. In the early part of the century the job was somewhat skilled, and seen as a legitimate career for adults to hold. Today the job has been deskilled and mechanized, and retail workers struggle with low pay and lack of concrete benefits. Media narratives have followed these changes. This dissertation seeks to examine these changes and explore the ways in which retail workers have been presented in popular media. It will largely rely on close-readings of a variety of texts including films, television shows, advertisements, and internet memes. These texts were chosen because of their prominence in society during the time periods being examined. Additionally, it uses frameworks which incorporate class and gender in the examination of these texts. In the early 20th century, the department store was the setting of many major films, spanning from the silent era to about the early 1940s. These films portrayed the grandeur of early department stores. Today the setting is used to indicate that a character lacks maturity or ambition. In the middle of the century the setting was used on television via socially-relevant shows as a reflection of the general public's distrust in major institutions like government and big business. By the end of the century, exposes started to get written about the ways in which retail work is surprisingly difficult. Today, the internet has allowed workers from all over the country a place to communicate and share their own experiences. Media narratives exploring this topic have not been widely covered. Despite that, it is an important topic to consider as the job remains the most commonly held in the country according to the Bureau of Labor Statistics.
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