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Public relations and advertising theories = concepts and practices /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Public relations and advertising theories/ edited by B. Oğuz Aydın, Emine Șahin, Özlem Duğan.
Reminder of title:	concepts and practices /
other author:	Aydın, B. Oğuz.
Published:	Berlin :Peter Lang, : 2018.,
Description:	423 p. :ill., digital ;21 cm.
Subject:	Public relations. -
Online resource:	https://www.peterlang.com/search?searchstring=9783631766798
ISBN:	9783631766798

Public relations and advertising theories = concepts and practices /
Public relations and advertising theoriesconcepts and practices /[electronic resource] :edited by B. Oğuz Aydın, Emine Șahin, Özlem Duğan. - Berlin :Peter Lang,2018. - 423 p. :ill., digital ;21 cm.

Includes bibliographical references.

ISBN: 9783631766798Subjects--Topical Terms:

542883
Public relations.

LC Class. No.: HD59 / .P83 2018

Dewey Class. No.: 659.2

Public relations and advertising theories = concepts and practices /
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007 cr nn 008maaau
008 240605s2018 gw s 0 eng d
020 $a 9783631766798 $q (electronic bk.)
020 $a 9783631766750 $q (paper)
020 $z 9783631766804
020 $z 9783631766811
035 $a 9783631766798
040 $a GP $c GP
041 0 $a eng
050 4 $a HD59 $b .P83 2018
082 0 4 $a 659.2 $2 23
090 $a HD59 $b .P976 2018
245 0 0 $a Public relations and advertising theories $h [electronic resource] : $b concepts and practices / $c edited by B. Oğuz Aydın, Emine Șahin, Özlem Duğan.
260 $a Berlin : $b Peter Lang, $c 2018.
300 $a 423 p. : $b ill., digital ; $c 21 cm.
504 $a Includes bibliographical references.
650 0 $a Public relations. $3 542883
650 0 $a Comparative advertising. $3 3673967
700 1 $a Aydın, B. Oğuz. $3 3673964
700 1 $a Şahin, Emine. $3 3673965
700 1 $a Duğan, Özlem. $3 3673966
856 4 0 $u https://www.peterlang.com/search?searchstring=9783631766798

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W9463384

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EB HD59 .P83 2018

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