東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Social influence on digital content ...

Ma, Xuejing.

Linked to FindBook

Google Book

Amazon

博客來

Social influence on digital content contribution and consumption = theories, empirical analyses, and practices /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Social influence on digital content contribution and consumption/ by Xuejing Ma.
Reminder of title:	theories, empirical analyses, and practices /
Author:	Ma, Xuejing.
Published:	Singapore :Springer Nature Singapore : : 2023.,
Description:	xi, 196 p. :ill. (some col.), digital ;24 cm.
[NT 15003449]:	Digital Content, PWYW Pricing, and Social Influence -- Introduction to Digital Content -- Incentives for Digital Content Contribution -- Motives for Digital Content Consumption -- Digital Content Contribution and Consumption in Live Streaming -- Social Influence in Digital Content Contribution -- Social Incentives and Digital Content Contribution -- Dynamics of Digital Content Contribution, Monetary Incentive, and Social Interaction -- Social Influence in Digital Content Consumption -- Social Interaction and Digital Content Consumption -- Dynamics of Digital Content Consumption and Social Norm -- Discussion and Conclusion -- Conclusion Summary -- Future Research Agenda.
Contained By:	Springer Nature eBook
Subject:	Social media and society. -
Online resource:	https://doi.org/10.1007/978-981-99-6737-7
ISBN:	9789819967377

Social influence on digital content contribution and consumption = theories, empirical analyses, and practices /
Ma, Xuejing.

Social influence on digital content contribution and consumptiontheories, empirical analyses, and practices /[electronic resource] :by Xuejing Ma. - Singapore :Springer Nature Singapore :2023. - xi, 196 p. :ill. (some col.), digital ;24 cm. - Management for professionals,2192-810X. - Management for professionals..

Digital Content, PWYW Pricing, and Social Influence -- Introduction to Digital Content -- Incentives for Digital Content Contribution -- Motives for Digital Content Consumption -- Digital Content Contribution and Consumption in Live Streaming -- Social Influence in Digital Content Contribution -- Social Incentives and Digital Content Contribution -- Dynamics of Digital Content Contribution, Monetary Incentive, and Social Interaction -- Social Influence in Digital Content Consumption -- Social Interaction and Digital Content Consumption -- Dynamics of Digital Content Consumption and Social Norm -- Discussion and Conclusion -- Conclusion Summary -- Future Research Agenda.

This book examines users' digital content contribution and consumption behavior from a social perspective. Digital content is everywhere-from search results on search engines to posts on social media. Incentivizing users to contribute abundant content and motivating users to engage in and pay for digital content are vital for online platforms, especially those relying on digital content generated by users. This book develops a theoretical framework to incorporate social influence, including social presence, social interaction, social comparison, social loafing, and social relationships, in users' digital content contribution and consumption decisions. Further, using a large volume of data from online platforms, the author empirically studies the role of social interaction in digital content provision and monetization from the supply side. Also, regarding the digital content demand side, this book explores how to boost content consumption via social motives and social norms. The book enriches the understanding of social influence in digital content contribution and consumption and provides practical suggestions for digital platforms' mechanism design.

ISBN: 9789819967377

Standard No.: 10.1007/978-981-99-6737-7doiSubjects--Topical Terms:

3528450
Social media and society.

LC Class. No.: HM742

Dewey Class. No.: 302.231

Social influence on digital content contribution and consumption = theories, empirical analyses, and practices /
LDR:02939nmm a2200337 a 4500 001 2334413
003 DE-He213
005 20230928162537.0
006 m d
007 cr nn 008maaau
008 240402s2023 si s 0 eng d
020 $a 9789819967377 $q (electronic bk.)
020 $a 9789819967360 $q (paper)
024 7 $a 10.1007/978-981-99-6737-7 $2 doi
035 $a 978-981-99-6737-7
040 $a GP $c GP
041 0 $a eng
050 4 $a HM742
072 7 $a KJS $2 bicssc
072 7 $a BUS090030 $2 bisacsh
072 7 $a KJSG $2 thema
082 0 4 $a 302.231 $2 23
090 $a HM742 $b .M111 2023
100 1 $a Ma, Xuejing. $3 3665979
245 1 0 $a Social influence on digital content contribution and consumption $h [electronic resource] : $b theories, empirical analyses, and practices / $c by Xuejing Ma.
260 $a Singapore : $b Springer Nature Singapore : $b Imprint: Springer, $c 2023.
300 $a xi, 196 p. : $b ill. (some col.), digital ; $c 24 cm.
490 1 $a Management for professionals, $x 2192-810X
505 0 $a Digital Content, PWYW Pricing, and Social Influence -- Introduction to Digital Content -- Incentives for Digital Content Contribution -- Motives for Digital Content Consumption -- Digital Content Contribution and Consumption in Live Streaming -- Social Influence in Digital Content Contribution -- Social Incentives and Digital Content Contribution -- Dynamics of Digital Content Contribution, Monetary Incentive, and Social Interaction -- Social Influence in Digital Content Consumption -- Social Interaction and Digital Content Consumption -- Dynamics of Digital Content Consumption and Social Norm -- Discussion and Conclusion -- Conclusion Summary -- Future Research Agenda.
520 $a This book examines users' digital content contribution and consumption behavior from a social perspective. Digital content is everywhere-from search results on search engines to posts on social media. Incentivizing users to contribute abundant content and motivating users to engage in and pay for digital content are vital for online platforms, especially those relying on digital content generated by users. This book develops a theoretical framework to incorporate social influence, including social presence, social interaction, social comparison, social loafing, and social relationships, in users' digital content contribution and consumption decisions. Further, using a large volume of data from online platforms, the author empirically studies the role of social interaction in digital content provision and monetization from the supply side. Also, regarding the digital content demand side, this book explores how to boost content consumption via social motives and social norms. The book enriches the understanding of social influence in digital content contribution and consumption and provides practical suggestions for digital platforms' mechanism design.
650 0 $a Social media and society. $3 3528450
650 0 $a Social media $x Influence. $3 3528837
650 0 $a User-generated content. $3 931758
650 1 4 $a Digital Marketing. $3 3538493
650 2 4 $a Social Media. $3 2186794
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
830 0 $a Management for professionals. $3 1565822
856 4 0 $u https://doi.org/10.1007/978-981-99-6737-7
950 $a Business and Management (SpringerNature-41169)