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Analysing web traffic = a case study...

Jastrzebska, Agnieszka.

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Analysing web traffic = a case study on artificial and genuine advertisement-related behaviour /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Analysing web traffic/ by Agnieszka Jastrzebska ... [et al.].
Reminder of title:	a case study on artificial and genuine advertisement-related behaviour /
other author:	Jastrzebska, Agnieszka.
Published:	Cham :Springer Nature Switzerland : : 2023.,
Description:	xx, 156 p. :ill. (some col.), digital ;24 cm.
[NT 15003449]:	The problem and its key characteristics -- The pragmatics of the data acquisition and assessment -- The proper representation: patterns, variables and their analysis -- Clustering analysis -- Building the classifiers -- The hybrid cluster-and-classify approach -- A summary view of the problem and its solution.
Contained By:	Springer Nature eBook
Subject:	Internet advertising. -
Online resource:	https://doi.org/10.1007/978-3-031-32503-8
ISBN:	9783031325038

Analysing web traffic = a case study on artificial and genuine advertisement-related behaviour /
Analysing web traffica case study on artificial and genuine advertisement-related behaviour /[electronic resource] :by Agnieszka Jastrzebska ... [et al.]. - Cham :Springer Nature Switzerland :2023. - xx, 156 p. :ill. (some col.), digital ;24 cm. - Studies in big data,v. 1272197-6511 ;. - Studies in big data ;v. 127..

The problem and its key characteristics -- The pragmatics of the data acquisition and assessment -- The proper representation: patterns, variables and their analysis -- Clustering analysis -- Building the classifiers -- The hybrid cluster-and-classify approach -- A summary view of the problem and its solution.

This book presents ample, richly illustrated account on results and experience from a project, dealing with the analysis of data concerning behavior patterns on the Web. The advertising on the Web is dealt with, and the ultimate issue is to assess the share of the artificial, automated activity (ads fraud), as opposed to the genuine human activity. After a comprehensive introductory part, a full-fledged report is provided from a wide range of analytic and design efforts, oriented at: the representation of the Web behavior patterns, formation and selection of telling variables, structuring of the populations of behavior patterns, including the use of clustering, classification of these patterns, and devising most effective and efficient techniques to separate the artificial from the genuine traffic. A series of important and useful conclusions is drawn, concerning both the nature of the observed phenomenon, and hence the characteristics of the respective datasets, and the appropriateness of the methodological approaches tried out and devised. Some of these observations and conclusions, both related to data and to methods employed, provide a new insight and are sometimes surprising. The book provides also a rich bibliography on the main problem approached and on the various methodologies tried out.

ISBN: 9783031325038

Standard No.: 10.1007/978-3-031-32503-8doiSubjects--Topical Terms:

539584
Internet advertising.

LC Class. No.: HF6146.I58

Dewey Class. No.: 659.144

Analysing web traffic = a case study on artificial and genuine advertisement-related behaviour /
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300 $a xx, 156 p. : $b ill. (some col.), digital ; $c 24 cm.
490 1 $a Studies in big data, $x 2197-6511 ; $v v. 127
505 0 $a The problem and its key characteristics -- The pragmatics of the data acquisition and assessment -- The proper representation: patterns, variables and their analysis -- Clustering analysis -- Building the classifiers -- The hybrid cluster-and-classify approach -- A summary view of the problem and its solution.
520 $a This book presents ample, richly illustrated account on results and experience from a project, dealing with the analysis of data concerning behavior patterns on the Web. The advertising on the Web is dealt with, and the ultimate issue is to assess the share of the artificial, automated activity (ads fraud), as opposed to the genuine human activity. After a comprehensive introductory part, a full-fledged report is provided from a wide range of analytic and design efforts, oriented at: the representation of the Web behavior patterns, formation and selection of telling variables, structuring of the populations of behavior patterns, including the use of clustering, classification of these patterns, and devising most effective and efficient techniques to separate the artificial from the genuine traffic. A series of important and useful conclusions is drawn, concerning both the nature of the observed phenomenon, and hence the characteristics of the respective datasets, and the appropriateness of the methodological approaches tried out and devised. Some of these observations and conclusions, both related to data and to methods employed, provide a new insight and are sometimes surprising. The book provides also a rich bibliography on the main problem approached and on the various methodologies tried out.
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