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Manager's guide to marketing, advert...

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Callen, Barry.

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Manager's guide to marketing, advertising, and publicity

Record Type:	Electronic resources : Monograph/item
Title/Author:	Manager's guide to marketing, advertising, and publicity/ Barry Callen.
Author:	Callen, Barry.
Published:	New York :McGraw Hill, : c2010.,
Description:	xviii, 250 p. :ill.
Notes:	Includes index.
Subject:	Marketing. -
Online resource:	https://lb30.libraryandbook.net/Book_detial/EB978007162796201Click for full text (McGrawHill)
ISBN:	9780071627962 (pbk.)

Manager's guide to marketing, advertising, and publicity
Callen, Barry.

Manager's guide to marketing, advertising, and publicity[electronic resource] /Barry Callen. - New York :McGraw Hill,c2010. - xviii, 250 p. :ill. - Briefcase book..

Includes index.

ISBN: 9780071627962 (pbk.)

Nat. Bib. No.: GBA953628bnbSubjects--Topical Terms:

536353
Marketing.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415 / .C3553 2010

Dewey Class. No.: 658.8

Manager's guide to marketing, advertising, and publicity
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008 240326s2010 nyua s 001 0 eng
015 $a GBA953628 $2 bnb
020 $a 9780071627962 (pbk.)
020 $a 0071627960 (pbk.)
020 $a 9780071713467
035 $a (OCoLC)277205846
040 $a UKM $c UKM $d BTCTA $d YDXCP $d BWX $d CLE $d PX0 $d OCLCQ
041 0 $a eng
050 4 $a HF5415 $b .C3553 2010
082 0 4 $a 658.8 $2 22
100 1 $a Callen, Barry. $3 1016861
245 1 0 $a Manager's guide to marketing, advertising, and publicity $h [electronic resource] / $c Barry Callen.
260 $a New York : $b McGraw Hill, $c c2010.
300 $a xviii, 250 p. : $b ill.
490 0 $a Briefcase book.
500 $a Includes index.
650 0 $a Marketing. $3 536353
650 0 $a Advertising. $3 570176
650 0 $a Publicity. $3 576118
655 7 $a Electronic books. $2 lcsh $3 542853
856 4 $u https://lb30.libraryandbook.net/Book_detial/EB978007162796201 $z Click for full text (McGrawHill)

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W9457153

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EB HF5415 .C3553 2010

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