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Direct marketing in action = cutting...

Thomas, Andrew R.

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Direct marketing in action = cutting-edge strategies for finding and keeping the best customers /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Direct marketing in action/ edited by Andrew R. Thomas ... [et al.].
Reminder of title:	cutting-edge strategies for finding and keeping the best customers /
other author:	Thomas, Andrew R.
Published:	Westport, Conn. :Praeger Publishers, : 2007.,
Description:	xiv, 218 p. :ill. ;25 cm.
[NT 15003449]:	What is direct marketing? / Andrew R. Thomas and Karen Nelsen -- Customer analysis : the right behaviors / Deborah L. Owens and William J. Hauser -- Environmental analysis : identifying internal capabilities and external opportunities / Dan Rose -- Competitor analysis : assessing competitive formats and strategies / Linda M. Foley -- Data mining and profiling : the right information / Annemarie Scarisbrick-Hauser -- Target marketing / Deborah L. Owens and Cathy L. Martin -- Differentiating and positioning : formulating and implementing the right strategies / Dale M. Lewison -- Unique value proposition : developing and implementing the right offer / Dale M. Lewison and Mark Collins -- Creative marketing communications : creating and delivering the right message / William J. Hauser -- Direct marketing channels : selecting and employing the right media / Bruce D. Keillor -- Fulfillment and service : meeting and exceeding the customer's expectations / Ann Daher Fleming and Linda M. Foley -- Measurement and assessment : analyzing and interpreting performance results / Ann Daher Fleming and Linda M. Foley -- Adaptation and innovation / Linda M. Foley -- Ethics and professionalism / Steven Brubaker and Timothy J. Wilkinson.
Subject:	Direct marketing. -
Online resource:	https://ebooks.abc-clio.com/?isbn=9780313084515An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
ISBN:	0313084513 (e-Book)

Direct marketing in action = cutting-edge strategies for finding and keeping the best customers /
Direct marketing in actioncutting-edge strategies for finding and keeping the best customers /[electronic resource] :edited by Andrew R. Thomas ... [et al.]. - Westport, Conn. :Praeger Publishers,2007. - xiv, 218 p. :ill. ;25 cm.

Includes bibliographical references (p. [195]-199) and index.

What is direct marketing? / Andrew R. Thomas and Karen Nelsen -- Customer analysis : the right behaviors / Deborah L. Owens and William J. Hauser -- Environmental analysis : identifying internal capabilities and external opportunities / Dan Rose -- Competitor analysis : assessing competitive formats and strategies / Linda M. Foley -- Data mining and profiling : the right information / Annemarie Scarisbrick-Hauser -- Target marketing / Deborah L. Owens and Cathy L. Martin -- Differentiating and positioning : formulating and implementing the right strategies / Dale M. Lewison -- Unique value proposition : developing and implementing the right offer / Dale M. Lewison and Mark Collins -- Creative marketing communications : creating and delivering the right message / William J. Hauser -- Direct marketing channels : selecting and employing the right media / Bruce D. Keillor -- Fulfillment and service : meeting and exceeding the customer's expectations / Ann Daher Fleming and Linda M. Foley -- Measurement and assessment : analyzing and interpreting performance results / Ann Daher Fleming and Linda M. Foley -- Adaptation and innovation / Linda M. Foley -- Ethics and professionalism / Steven Brubaker and Timothy J. Wilkinson.

ISBN: 0313084513 (e-Book)

LCCN: 2006026009Subjects--Topical Terms:

667134
Direct marketing.

LC Class. No.: HF5415.126 / .D57 2007

Dewey Class. No.: 658.8/72

Direct marketing in action = cutting-edge strategies for finding and keeping the best customers /
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003 DLC
005 20071126113929.0
008 231001s2007 ctua sb 001 0 eng
010 $a 2006026009
020 $a 0313084513 (e-Book)
020 $a 9780313084515 (e-Book)
020 $a 0275992233 (alk. paper)
020 $a 9780275992231 (alk. paper)
035 $a 00000144
035 $a 2320454
040 $a DLC $c DLC $d UKM $d BAKER $d C#P $d YDXCP $d DLC
050 0 $a HF5415.126 $b .D57 2007
082 0 0 $a 658.8/72 $2 22
245 0 0 $a Direct marketing in action $h [electronic resource] : $b cutting-edge strategies for finding and keeping the best customers / $c edited by Andrew R. Thomas ... [et al.].
260 $a Westport, Conn. : $b Praeger Publishers, $c 2007.
300 $a xiv, 218 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. [195]-199) and index.
505 0 $a What is direct marketing? / Andrew R. Thomas and Karen Nelsen -- Customer analysis : the right behaviors / Deborah L. Owens and William J. Hauser -- Environmental analysis : identifying internal capabilities and external opportunities / Dan Rose -- Competitor analysis : assessing competitive formats and strategies / Linda M. Foley -- Data mining and profiling : the right information / Annemarie Scarisbrick-Hauser -- Target marketing / Deborah L. Owens and Cathy L. Martin -- Differentiating and positioning : formulating and implementing the right strategies / Dale M. Lewison -- Unique value proposition : developing and implementing the right offer / Dale M. Lewison and Mark Collins -- Creative marketing communications : creating and delivering the right message / William J. Hauser -- Direct marketing channels : selecting and employing the right media / Bruce D. Keillor -- Fulfillment and service : meeting and exceeding the customer's expectations / Ann Daher Fleming and Linda M. Foley -- Measurement and assessment : analyzing and interpreting performance results / Ann Daher Fleming and Linda M. Foley -- Adaptation and innovation / Linda M. Foley -- Ethics and professionalism / Steven Brubaker and Timothy J. Wilkinson.
650 0 $a Direct marketing. $3 667134
650 0 $a Target marketing. $3 605900
650 0 $a Marketing $x Management. $3 559161
650 0 $a Consumer behavior. $3 535816
700 1 $a Thomas, Andrew R. $3 781842
776 0 $c Original $z 0275992233
856 4 0 $3 Bibliographic record display $u https://ebooks.abc-clio.com/?isbn=9780313084515 $z An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.