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Selling the dream = why advertising is good business /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Selling the dream/ John Hood.
Reminder of title:	why advertising is good business /
Author:	Hood, John M.
Published:	Westport, Conn. :Praeger Publishers, : 2005.,
Description:	x, 258 p. ;25 cm.
[NT 15003449]:	Introduction -- The birth of advertising and commercial culture -- A carnival of conspicuous consumption -- Broadcasting revolution, advertising evolution -- The new economics and science of advertising -- Living the commercial life -- Health claims and the problem of fraud -- Advertising and the consuming child -- The economics and ethics of selling sin -- Conclusion.
Subject:	Advertising - Social aspects. -
Online resource:	https://ebooks.abc-clio.com/?isbn=9780313036873An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
ISBN:	031303687X (e-Book)

Selling the dream = why advertising is good business /
Hood, John M.1966-

Selling the dreamwhy advertising is good business /[electronic resource] :John Hood. - Westport, Conn. :Praeger Publishers,2005. - x, 258 p. ;25 cm.

Includes bibliographical references (p. [225]-249) and index.

Introduction -- The birth of advertising and commercial culture -- A carnival of conspicuous consumption -- Broadcasting revolution, advertising evolution -- The new economics and science of advertising -- Living the commercial life -- Health claims and the problem of fraud -- Advertising and the consuming child -- The economics and ethics of selling sin -- Conclusion.

ISBN: 031303687X (e-Book)

LCCN: 2005018656Subjects--Topical Terms:

577310
Advertising
--Social aspects.

LC Class. No.: HF5821 / .H637 2005

Dewey Class. No.: 659.1/042

Selling the dream = why advertising is good business /
LDR:01361nmm 2200265 a 4500 001 2320441
003 DLC
005 20060609172650.0
008 231001s2005 ctu sb 001 0 eng
010 $a 2005018656
020 $a 031303687X (e-Book)
020 $a 9780313036873 (e-Book)
020 $a 0275984354 (alk. paper)
020 $a 9780275984359 (alk. paper)
035 $a 00000131
035 $a 2320441
040 $a DLC $c DLC $d DLC
050 0 $a HF5821 $b .H637 2005
082 0 0 $a 659.1/042 $2 22
100 1 $a Hood, John M. $q (John McDonald), $d 1966- $3 3637137
245 1 0 $a Selling the dream $h [electronic resource] : $b why advertising is good business / $c John Hood.
260 $a Westport, Conn. : $b Praeger Publishers, $c 2005.
300 $a x, 258 p. ; $c 25 cm.
504 $a Includes bibliographical references (p. [225]-249) and index.
505 0 $a Introduction -- The birth of advertising and commercial culture -- A carnival of conspicuous consumption -- Broadcasting revolution, advertising evolution -- The new economics and science of advertising -- Living the commercial life -- Health claims and the problem of fraud -- Advertising and the consuming child -- The economics and ethics of selling sin -- Conclusion.
650 0 $a Advertising $x Social aspects. $3 577310
776 0 $c Original $z 0275984354
856 4 0 $3 Bibliographic record display $u https://ebooks.abc-clio.com/?isbn=9780313036873 $z An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.