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Selling the dream = why advertising is good business /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Selling the dream/ John Hood.
其他題名:	why advertising is good business /
作者:	Hood, John M.
出版者:	Westport, Conn. :Praeger Publishers, : 2005.,
面頁冊數:	x, 258 p. ;25 cm.
內容註:	Introduction -- The birth of advertising and commercial culture -- A carnival of conspicuous consumption -- Broadcasting revolution, advertising evolution -- The new economics and science of advertising -- Living the commercial life -- Health claims and the problem of fraud -- Advertising and the consuming child -- The economics and ethics of selling sin -- Conclusion.
標題:	Advertising - Social aspects. -
電子資源:	https://ebooks.abc-clio.com/?isbn=9780313036873An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
ISBN:	031303687X (e-Book)

Selling the dream = why advertising is good business /
Hood, John M.1966-

Selling the dreamwhy advertising is good business /[electronic resource] :John Hood. - Westport, Conn. :Praeger Publishers,2005. - x, 258 p. ;25 cm.

Includes bibliographical references (p. [225]-249) and index.

Introduction -- The birth of advertising and commercial culture -- A carnival of conspicuous consumption -- Broadcasting revolution, advertising evolution -- The new economics and science of advertising -- Living the commercial life -- Health claims and the problem of fraud -- Advertising and the consuming child -- The economics and ethics of selling sin -- Conclusion.

ISBN: 031303687X (e-Book)

LCCN: 2005018656Subjects--Topical Terms:

577310
Advertising
--Social aspects.

LC Class. No.: HF5821 / .H637 2005

Dewey Class. No.: 659.1/042

Selling the dream = why advertising is good business /
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008 231001s2005 ctu sb 001 0 eng
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020 $a 9780313036873 (e-Book)
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020 $a 9780275984359 (alk. paper)
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245 1 0 $a Selling the dream $h [electronic resource] : $b why advertising is good business / $c John Hood.
260 $a Westport, Conn. : $b Praeger Publishers, $c 2005.
300 $a x, 258 p. ; $c 25 cm.
504 $a Includes bibliographical references (p. [225]-249) and index.
505 0 $a Introduction -- The birth of advertising and commercial culture -- A carnival of conspicuous consumption -- Broadcasting revolution, advertising evolution -- The new economics and science of advertising -- Living the commercial life -- Health claims and the problem of fraud -- Advertising and the consuming child -- The economics and ethics of selling sin -- Conclusion.
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856 4 0 $3 Bibliographic record display $u https://ebooks.abc-clio.com/?isbn=9780313036873 $z An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.