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The Routledge handbook of tourism ex...

Dixit, Saurabh Kumar, (1979-)

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The Routledge handbook of tourism experience management and marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The Routledge handbook of tourism experience management and marketing // edited by Saurabh Kumar Dixit.
其他作者:	Dixit, Saurabh Kumar,
出版者:	Abingdon, Oxon ;Routledge, Taylor & Francis Group, : c2020.,
面頁冊數:	xxxiv, 618 p. :ill. ;25 cm.
標題:	Tourism - Management. -
ISBN:	9780367492755

The Routledge handbook of tourism experience management and marketing /
The Routledge handbook of tourism experience management and marketing /edited by Saurabh Kumar Dixit. - Abingdon, Oxon ;Routledge, Taylor & Francis Group,c2020. - xxxiv, 618 p. :ill. ;25 cm. - Routledge international handbooks. - Routledge international handbooks..

Includes bibliographical references and index.

"The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co - creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist's behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries"--

Saurabh Kumar Dixit, PhD is an Associate Professor and Head of the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong (Meghalaya), India. He holds a Bachelor's degree in Hotel Management and Catering Technology, a Master's degree in Tourism Management, and a Doctorate (PhD) in Hotel Management. His research interests include Consumer Behavior, Gastronomic Tourism, Service Marketing, Experience Management, and Marketing in hospitality and tourism contexts. He has worked more than20 years in a number of Indian universities and educational institutes and successfully completed different research projects relating to hospitality and tourism management. He has11 books to his credit including The Routledge Handbook of Consumer Behavior in Hospitality and Tourism and The Routledge Handbook of Gastronomic Tourism. He can be contacted at saurabh5sk@yahoo.com.

ISBN: 9780367492755UK39.99 Subjects--Topical Terms:

543068
Tourism
--Management.

LC Class. No.: G155.A1 / R687 2020

Dewey Class. No.: 910.68

The Routledge handbook of tourism experience management and marketing /
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520 # $a "The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tourism experience and co - creation. Drawing together contributions from 83 authors from 28 countries with varied backgrounds and interdisciplinary interests, the handbook highlights multiple representations and interpretations of the theme. It also integrates a selection of illustrative global case studies to effectively present its chapter contents. Tourism experience drives the contemporary tourist's behavior as they travel in pursuit of experiencing unique and unusual destinations and activities. Creating a memorable and enduring experience is therefore a prerequisite for the all tourism business organizations irrespective of the nature of their products or services. This handbook focuses on conceptualizing, designing, staging, managing and marketing paradigms of tourism experiences from both supply and demand perspectives. It sheds substantial light on the contemporary theories, practices and future developments in the arena of experiential tourism management and marketing. Encompassing the latest thinking and research themes, this will be an essential reference for upper-level students, researchers, academics and industry practitioners of hospitality as well as those of tourism, gastronomy, management, marketing, consumer behavior, cultural studies, development studies and international business, encouraging dialogue across disciplinary boundaries"-- $c Provided by publisher.
545 0 $a Saurabh Kumar Dixit, PhD is an Associate Professor and Head of the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong (Meghalaya), India. He holds a Bachelor's degree in Hotel Management and Catering Technology, a Master's degree in Tourism Management, and a Doctorate (PhD) in Hotel Management. His research interests include Consumer Behavior, Gastronomic Tourism, Service Marketing, Experience Management, and Marketing in hospitality and tourism contexts. He has worked more than20 years in a number of Indian universities and educational institutes and successfully completed different research projects relating to hospitality and tourism management. He has11 books to his credit including The Routledge Handbook of Consumer Behavior in Hospitality and Tourism and The Routledge Handbook of Gastronomic Tourism. He can be contacted at saurabh5sk@yahoo.com.
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