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Gastronomic tourism experiences and ...

Dixit, Saurabh Kumar, (1979-)

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Gastronomic tourism experiences and experiential marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Gastronomic tourism experiences and experiential marketing // edited by Saurabh Kumar Dixit and Girish Prayag.
other author:	Dixit, Saurabh Kumar,
Published:	Milton Park, Abingdon, Oxon ;Routledge, : c2023.,
Description:	x, 145 p. :ill. ;29 cm.
Subject:	Food tourism. -
ISBN:	9781032412832

Gastronomic tourism experiences and experiential marketing /
Gastronomic tourism experiences and experiential marketing /edited by Saurabh Kumar Dixit and Girish Prayag. - 1st ed. - Milton Park, Abingdon, Oxon ;Routledge,c2023. - x, 145 p. :ill. ;29 cm.

This book examines and offers insights into original, transdisciplinary, conceptual, and methodological perspectives on gastronomic tourism experiences from both tourists and service providers' perspectives. Gastronomic experiences for tourists can take many forms, including cooking classes, sustainable gastronomy, visiting farms, attending food festivals, and eating with locals in their home, among others. From an experiential marketing perspective, gastronomic tourist experiences provide an opportunity to further understand co-creation opportunities for chefs, destinations and other service providers. Service providers play a key role in packaging and promoting such experiences to differentiate destinations and build their reputation and destination image. The various chapters in this book cover a wide range of gastronomic experiences from different continents including Australia, Asia and Europe. The book also provides a review of current research themes on the topic, thus identifying areas where further research is needed. Gastronomic Tourism Experiences and Experiential Marketing is an essential read for both undergraduate and postgraduate students of Tourism, Hospitality, Management and Consumer Behaviour. This book will also be beneficial for industry practitioners and service providers who have an interest in understanding tourists who partake in gastronomic experiences. The chapters in this book were originally published as a special issue of Tourism Recreation Research.

Saurabh Kumar Dixit is Professor and founding Head of the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong (Meghalaya), India. His research interests include Consumer Behavior, Gastronomic Tourism, and Experiential Management and Marketing in hospitality and tourism contexts. He has fifteen books to his credit. He is an editorial board member, and guest editor of many international journals. His detailed profile can be seen at https://www.routledge.com/authors/i15903-saurabh-dixit Girish Prayag is Professor of Tourism Marketing at the University of Canterbury Business School, Christchurch, New Zealand. He is the co-author and co-editor of several books in tourism including, Sense of Place and Place Attachment in Tourism (2021). He has published extensively on a range of tourism and hospitality topics including, food tourism and tourist emotions. He is the editor of method and practice for the journal Current Issues in Tourism and Speciality Chief Editor for Frontiers in Sustainable Tourism.

ISBN: 9781032412832UK120.00 Subjects--Topical Terms:

2120559
Food tourism.

LC Class. No.: TX631 / G219 2023

Dewey Class. No.: 641.013

Gastronomic tourism experiences and experiential marketing /
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020 $a 9781032412832 $q (hbk.) : $c UK120.00
020 $a 9781032412849 $q (pbk.)
020 $z 9781003357322 $q (ebk.)
035 $a (OCoLC)1359607814
040 $a UKMGB $b eng $e aacr2 $e pn $c UKMGB $d OCLCF $d TYFRS $d OCLCO
050 # 4 $a TX631 $b G219 2023
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245 0 0 $a Gastronomic tourism experiences and experiential marketing / $c edited by Saurabh Kumar Dixit and Girish Prayag.
250 $a 1st ed.
260 # $a Milton Park, Abingdon, Oxon ; $a New York, NY : $b Routledge, $c c2023.
300 $a x, 145 p. : $b ill. ; $c 29 cm.
520 # $a This book examines and offers insights into original, transdisciplinary, conceptual, and methodological perspectives on gastronomic tourism experiences from both tourists and service providers' perspectives. Gastronomic experiences for tourists can take many forms, including cooking classes, sustainable gastronomy, visiting farms, attending food festivals, and eating with locals in their home, among others. From an experiential marketing perspective, gastronomic tourist experiences provide an opportunity to further understand co-creation opportunities for chefs, destinations and other service providers. Service providers play a key role in packaging and promoting such experiences to differentiate destinations and build their reputation and destination image. The various chapters in this book cover a wide range of gastronomic experiences from different continents including Australia, Asia and Europe. The book also provides a review of current research themes on the topic, thus identifying areas where further research is needed. Gastronomic Tourism Experiences and Experiential Marketing is an essential read for both undergraduate and postgraduate students of Tourism, Hospitality, Management and Consumer Behaviour. This book will also be beneficial for industry practitioners and service providers who have an interest in understanding tourists who partake in gastronomic experiences. The chapters in this book were originally published as a special issue of Tourism Recreation Research.
545 0 $a Saurabh Kumar Dixit is Professor and founding Head of the Department of Tourism and Hotel Management, North-Eastern Hill University, Shillong (Meghalaya), India. His research interests include Consumer Behavior, Gastronomic Tourism, and Experiential Management and Marketing in hospitality and tourism contexts. He has fifteen books to his credit. He is an editorial board member, and guest editor of many international journals. His detailed profile can be seen at https://www.routledge.com/authors/i15903-saurabh-dixit Girish Prayag is Professor of Tourism Marketing at the University of Canterbury Business School, Christchurch, New Zealand. He is the co-author and co-editor of several books in tourism including, Sense of Place and Place Attachment in Tourism (2021). He has published extensively on a range of tourism and hospitality topics including, food tourism and tourist emotions. He is the editor of method and practice for the journal Current Issues in Tourism and Speciality Chief Editor for Frontiers in Sustainable Tourism.
650 # 0 $a Food tourism. $3 2120559
650 # 0 $a Food tourism $x Marketing. $3 2120567
650 # 7 $a Food tourism $v Handbooks, manuals, etc. $3 3641787
700 1 # $a Dixit, Saurabh Kumar, $d 1979- $3 3641704
700 1 # $a Prayag, Girish. $3 3423556