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Nation branding : = concepts, issues...

Dinnie, Keith.

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Nation branding : = concepts, issues, practice /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Nation branding :/ Keith Dinnie.
其他題名:	concepts, issues, practice /
作者:	Dinnie, Keith.
出版者:	Abingdon, Oxon ;Routledge, Taylor & Francis Group, : c2022.,
面頁冊數:	xxxiii, 267 p. :ill. (some col.) ;25 cm.
附註:	Revised edition of the author's Nation branding, 2016.
標題:	Nation-state. -
ISBN:	9780367569891

Nation branding : = concepts, issues, practice /
Dinnie, Keith.

Nation branding :concepts, issues, practice /Keith Dinnie. - 3rd ed. - Abingdon, Oxon ;Routledge, Taylor & Francis Group,c2022. - xxxiii, 267 p. :ill. (some col.) ;25 cm.

Revised edition of the author's Nation branding, 2016.

Includes bibliographical references and index.

"Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes the field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New Academic Perspectives and Practitioner Insights in each chapter. Updated and new cases from a broad range of nations and cultures. Fresh coverage of online branding and social media. New material covering the critical and ethical issues of nation branding, including the limitations. Updated references and sources. Updated online resources, including PowerPoint slides, a test bank, and a glossary. This is an essential introduction to Nation Branding for students of Marketing, Brand Management, Communications, Public and International Relations, as well as policy makers looking for a rigorous yet applied approach."--

ISBN: 9780367569891UK43.99

LCCN: 2021050023Subjects--Topical Terms:

919938
Nation-state.

LC Class. No.: JZ1316 / .D56 2022

Dewey Class. No.: 352.748

Nation branding : = concepts, issues, practice /
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500 $a Revised edition of the author's Nation branding, 2016.
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520 # $a "Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally. This new edition has been comprehensively updated and its influential original framework modified to reflect the very latest changes the field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New Academic Perspectives and Practitioner Insights in each chapter. Updated and new cases from a broad range of nations and cultures. Fresh coverage of online branding and social media. New material covering the critical and ethical issues of nation branding, including the limitations. Updated references and sources. Updated online resources, including PowerPoint slides, a test bank, and a glossary. This is an essential introduction to Nation Branding for students of Marketing, Brand Management, Communications, Public and International Relations, as well as policy makers looking for a rigorous yet applied approach."-- $c Provided by publisher.
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