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Hospitality and travel marketing /
~
Morrison, Alastair M.
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Hospitality and travel marketing /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Hospitality and travel marketing // Alastair M. Morrison.
作者:
Morrison, Alastair M.
出版者:
Abingdon, Oxon ;Routledge/Taylor & Francis Group, : c2023.,
面頁冊數:
xxxiv, 638 p. :col. ill. ;26 cm.
附註:
Previous edition: 2009.
標題:
Hospitality industry - Marketing. -
ISBN:
9781032274133
Hospitality and travel marketing /
Morrison, Alastair M.
Hospitality and travel marketing /
Alastair M. Morrison. - 5th ed. - Abingdon, Oxon ;Routledge/Taylor & Francis Group,c2023. - xxxiv, 638 p. :col. ill. ;26 cm.
Previous edition: 2009.
Includes bibliographical references and index.
"Fully revised and updated for its 5th edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. This international, accessible and comprehensive whole industry textbook written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing"--
ISBN: 9781032274133UK42.99
LCCN: 2022014198Subjects--Topical Terms:
700247
Hospitality industry
--Marketing.
LC Class. No.: TX911.3.M3 / M67 2023
Dewey Class. No.: 647.94/068
Hospitality and travel marketing /
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col. ill. ;
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Previous edition: 2009.
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"Fully revised and updated for its 5th edition, Hospitality and Travel Marketing provides students with an international and systematic approach to hospitality and travel marketing structured around planning, research, implementation, control, and evaluation. This international, accessible and comprehensive whole industry textbook written by a world-renowned author and industry expert, is an invaluable study companion for students of hospitality and travel marketing"--
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