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Essentials of business research meth...

Hair, Joseph F. (Jr.,) (1944-)

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Essentials of business research methods /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Essentials of business research methods // Joe F. Hair Jr. ... [et al.]
其他作者:	Hair, Joseph F.
出版者:	New York, NY :Routledge, : c2023.,
面頁冊數:	xix, 507 p. :ill. ;25 cm.
附註:	Revised edition of The essentials of business research methods, 2020.
標題:	Business - Research. -
ISBN:	9781032426280

Essentials of business research methods /
Essentials of business research methods /Joe F. Hair Jr. ... [et al.] - 5th ed. - New York, NY :Routledge,c2023. - xix, 507 p. :ill. ;25 cm.

Revised edition of The essentials of business research methods, 2020.

Includes bibliographical references and index.

"Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world. A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including an instructor's manual, PowerPoint slides, and a test bank"--

ISBN: 9781032426280UK74.99

LCCN: 2022059041Subjects--Topical Terms:

670975
Business
--Research.

LC Class. No.: HD30.4 / .H29 2023

Dewey Class. No.: 650.072

Essentials of business research methods /
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020 $a 9781032426334 $q (hbk.)
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245 0 0 $a Essentials of business research methods / $c Joe F. Hair Jr. ... [et al.]
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260 # $a New York, NY : $b Routledge, $c c2023.
300 $a xix, 507 p. : $b ill. ; $c 25 cm.
500 $a Revised edition of The essentials of business research methods, 2020.
504 $a Includes bibliographical references and index.
520 # $a "Essentials of Business Research Methods provides an accessible and comprehensive introduction to research methods and analytical techniques for business students. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make relevant and timely business decisions. Covering both qualitative and quantitative analysis, the book explores critical topics, including ethics in business research, privacy matters, data analytics, customer relationship management, how to conduct information-gathering activities more effectively in a rapidly changing business environment, and more. This fifth edition has been fully updated throughout, covering emerging technologies such as machine learning and blockchain technology, as well as expanded coverage of secondary data, using examples from around the world. A realistic continuing case used throughout the book, applied research examples and ethical dilemma mini cases, enable upper-level undergraduate and postgraduate students to see how business research information is used in the real world. This comprehensive textbook is supported by a range of online resources, including an instructor's manual, PowerPoint slides, and a test bank"-- $c Provided by publisher.
650 # 0 $a Business $x Research. $3 670975
700 1 # $a Hair, Joseph F. $c Jr., $d 1944- $3 3641703