東華大學圖書館 |

Social marketing and sustainable development goals (SDGs) = case studies for a global perspective /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Social marketing and sustainable development goals (SDGs)/ edited by M. Mercedes Galan-Ladero, Helena M. Alves.
Reminder of title:	case studies for a global perspective /
other author:	Galan-Ladero, M. Mercedes.
Published:	Cham :Springer International Publishing : : 2023.,
Description:	1 online resource (xiii, 376 p.) :ill., digital ;24 cm.
[NT 15003449]:	Introduction -- Theoretical Background: Social Marketing and Sustainable Development Goals (SDGs) -- Part I: Cases on Social Inequality -- Case 1: Social Marketing for Improving Women's Rights. The Case of Dowry in Pakistan -- Case 2: "NO ES DE HOMBRES" (That's Not Manly) A Campaign for Gender Equity in Mexico -- Case 3: An Open-Source Solution for Social Change: The Goodpush Alliance -- Case 4: "We Know What We Are Doing" - Campaign Toolbox Against the Shortage of Young People in Skilled Crafts Professions -- Case 5: Corporate Social Marketing and the Labor Inclusion of People with Disabilities. A Case Study of Ilunion Hotels -- Case 6: "YOU CAN'T ASK THAT:" Asking and Understanding to Achieve more Inclusive Societies -- Case 7: The Use of Events to Achieve Social Change: The Case of Ilga Portugal -- Case 8: Integrating the Environmental, Social, and Economic SDGs into an Educational Organization -- Part Ii: Cases on Regional Inequalities -- Case 9: Social Marketing Strategies to Attract Immigrants to Depopulated Areas. The Case of Hyogo Prefecture in Japan -- Case 10: Inland Paladins or Wanderlusts? Fighting Rural Depopulation and Promoting Sustainable Development in an Inland City of Portugal -- Case 11: A Social Marketing Program for Local Products and a Local Market: The Case of Setúbal, Portugal -- Case 12: The "Smart Destinations" Model from The Perspective Of Social Marketing. The Case Study of Gijón as an Example -- Case 13: Colors and a Pincho of Salt: The 'Sustainable Mexico Reborn' Strategy for Enhancing Quality Education -- Part III: Cases on Environment, Healthy Lifestyles and Responsible Consumption -- Case 14: Supporting Well-Being In People and Helping Pollinators through a Community Garden Project -- Case 15: Corporate Social Marketing for Sustainable Animal Well-Being: The Pedigree Promotion of Homeless Dog Adoption -- Case 16: The Power of our Diet: Less Meat for a Healthier Life and Planet -- Case 17: The Green Button Social Marketing for a Government Seal to Support more Sustainable Purchasing Decisions when Buying Textiles -- Case 18: Reducing Salt Consumption through a Nudge Technique: The Case of Pão.Come -- Case 19: Social Marketing and Sdg 12 on Social Networks: A Case Study of Carrefour on Instagram and Twitter -- Case 20: How can Social Marketing Help the Sustainability of Water Use in Tourism? The Case of Tourist Accommodation -- Case 21: The Spanish Cancer Association: Supporting SDGs -- Case 22: The Central Lechera Asturiana Women's Race: A Case of Social Marketing Oriented to the Practice of a Healthy Lifestyle for Women and Girls.
Contained By:	Springer Nature eBook
Subject:	Social marketing. -
Online resource:	https://doi.org/10.1007/978-3-031-27377-3
ISBN:	9783031273773

Social marketing and sustainable development goals (SDGs) = case studies for a global perspective /
Social marketing and sustainable development goals (SDGs)case studies for a global perspective /[electronic resource] :edited by M. Mercedes Galan-Ladero, Helena M. Alves. - Cham :Springer International Publishing :2023. - 1 online resource (xiii, 376 p.) :ill., digital ;24 cm. - Springer business cases,2662-544X. - Springer business cases..

Introduction -- Theoretical Background: Social Marketing and Sustainable Development Goals (SDGs) -- Part I: Cases on Social Inequality -- Case 1: Social Marketing for Improving Women's Rights. The Case of Dowry in Pakistan -- Case 2: "NO ES DE HOMBRES" (That's Not Manly) A Campaign for Gender Equity in Mexico -- Case 3: An Open-Source Solution for Social Change: The Goodpush Alliance -- Case 4: "We Know What We Are Doing" - Campaign Toolbox Against the Shortage of Young People in Skilled Crafts Professions -- Case 5: Corporate Social Marketing and the Labor Inclusion of People with Disabilities. A Case Study of Ilunion Hotels -- Case 6: "YOU CAN'T ASK THAT:" Asking and Understanding to Achieve more Inclusive Societies -- Case 7: The Use of Events to Achieve Social Change: The Case of Ilga Portugal -- Case 8: Integrating the Environmental, Social, and Economic SDGs into an Educational Organization -- Part Ii: Cases on Regional Inequalities -- Case 9: Social Marketing Strategies to Attract Immigrants to Depopulated Areas. The Case of Hyogo Prefecture in Japan -- Case 10: Inland Paladins or Wanderlusts? Fighting Rural Depopulation and Promoting Sustainable Development in an Inland City of Portugal -- Case 11: A Social Marketing Program for Local Products and a Local Market: The Case of Setúbal, Portugal -- Case 12: The "Smart Destinations" Model from The Perspective Of Social Marketing. The Case Study of Gijón as an Example -- Case 13: Colors and a Pincho of Salt: The 'Sustainable Mexico Reborn' Strategy for Enhancing Quality Education -- Part III: Cases on Environment, Healthy Lifestyles and Responsible Consumption -- Case 14: Supporting Well-Being In People and Helping Pollinators through a Community Garden Project -- Case 15: Corporate Social Marketing for Sustainable Animal Well-Being: The Pedigree Promotion of Homeless Dog Adoption -- Case 16: The Power of our Diet: Less Meat for a Healthier Life and Planet -- Case 17: The Green Button Social Marketing for a Government Seal to Support more Sustainable Purchasing Decisions when Buying Textiles -- Case 18: Reducing Salt Consumption through a Nudge Technique: The Case of Pão.Come -- Case 19: Social Marketing and Sdg 12 on Social Networks: A Case Study of Carrefour on Instagram and Twitter -- Case 20: How can Social Marketing Help the Sustainability of Water Use in Tourism? The Case of Tourist Accommodation -- Case 21: The Spanish Cancer Association: Supporting SDGs -- Case 22: The Central Lechera Asturiana Women's Race: A Case of Social Marketing Oriented to the Practice of a Healthy Lifestyle for Women and Girls.

This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.

ISBN: 9783031273773

Standard No.: 10.1007/978-3-031-27377-3doiSubjects--Topical Terms:

669978
Social marketing.

LC Class. No.: HF5414

Dewey Class. No.: 658.8

Social marketing and sustainable development goals (SDGs) = case studies for a global perspective /
LDR:04240nmm a2200337 a 4500 001 2318410
003 DE-He213
005 20230524210156.0
006 m d
007 cr nn 008maaau
008 230902s2023 sz s 0 eng d
020 $a 9783031273773 $q (electronic bk.)
020 $a 9783031273766 $q (paper)
024 7 $a 10.1007/978-3-031-27377-3 $2 doi
035 $a 978-3-031-27377-3
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5414
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.8 $2 23
090 $a HF5414 $b .S687 2023
245 0 0 $a Social marketing and sustainable development goals (SDGs) $h [electronic resource] : $b case studies for a global perspective / $c edited by M. Mercedes Galan-Ladero, Helena M. Alves.
260 $a Cham : $c 2023. $b Springer International Publishing : $b Imprint: Springer,
300 $a 1 online resource (xiii, 376 p.) : $b ill., digital ; $c 24 cm.
490 1 $a Springer business cases, $x 2662-544X
505 0 $a Introduction -- Theoretical Background: Social Marketing and Sustainable Development Goals (SDGs) -- Part I: Cases on Social Inequality -- Case 1: Social Marketing for Improving Women's Rights. The Case of Dowry in Pakistan -- Case 2: "NO ES DE HOMBRES" (That's Not Manly) A Campaign for Gender Equity in Mexico -- Case 3: An Open-Source Solution for Social Change: The Goodpush Alliance -- Case 4: "We Know What We Are Doing" - Campaign Toolbox Against the Shortage of Young People in Skilled Crafts Professions -- Case 5: Corporate Social Marketing and the Labor Inclusion of People with Disabilities. A Case Study of Ilunion Hotels -- Case 6: "YOU CAN'T ASK THAT:" Asking and Understanding to Achieve more Inclusive Societies -- Case 7: The Use of Events to Achieve Social Change: The Case of Ilga Portugal -- Case 8: Integrating the Environmental, Social, and Economic SDGs into an Educational Organization -- Part Ii: Cases on Regional Inequalities -- Case 9: Social Marketing Strategies to Attract Immigrants to Depopulated Areas. The Case of Hyogo Prefecture in Japan -- Case 10: Inland Paladins or Wanderlusts? Fighting Rural Depopulation and Promoting Sustainable Development in an Inland City of Portugal -- Case 11: A Social Marketing Program for Local Products and a Local Market: The Case of Setúbal, Portugal -- Case 12: The "Smart Destinations" Model from The Perspective Of Social Marketing. The Case Study of Gijón as an Example -- Case 13: Colors and a Pincho of Salt: The 'Sustainable Mexico Reborn' Strategy for Enhancing Quality Education -- Part III: Cases on Environment, Healthy Lifestyles and Responsible Consumption -- Case 14: Supporting Well-Being In People and Helping Pollinators through a Community Garden Project -- Case 15: Corporate Social Marketing for Sustainable Animal Well-Being: The Pedigree Promotion of Homeless Dog Adoption -- Case 16: The Power of our Diet: Less Meat for a Healthier Life and Planet -- Case 17: The Green Button Social Marketing for a Government Seal to Support more Sustainable Purchasing Decisions when Buying Textiles -- Case 18: Reducing Salt Consumption through a Nudge Technique: The Case of Pão.Come -- Case 19: Social Marketing and Sdg 12 on Social Networks: A Case Study of Carrefour on Instagram and Twitter -- Case 20: How can Social Marketing Help the Sustainability of Water Use in Tourism? The Case of Tourist Accommodation -- Case 21: The Spanish Cancer Association: Supporting SDGs -- Case 22: The Central Lechera Asturiana Women's Race: A Case of Social Marketing Oriented to the Practice of a Healthy Lifestyle for Women and Girls.
520 $a This book presents high-quality cases on different social marketing campaigns that have been developed by NGOs, Public Administration, and businesses. They will be specifically focused on achieving, or contributing to achieving, the different Sustainable Development Goals (SDGs) by The United Nations, and how these campaigns can raise awareness and contribute to achieving the SDGs. This book takes an international approach, gathering cases developed in different countries and cultures around the world.
650 0 $a Social marketing. $3 669978
650 0 $a Sustainable development. $3 528388
650 1 4 $a Marketing. $3 536353
650 2 4 $a Corporate Environmental Management. $3 3135106
650 2 4 $a Sustainability. $3 1029978
700 1 $a Galan-Ladero, M. Mercedes. $3 3385087
700 1 $a Alves, Helena M. $3 3385088
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
830 0 $a Springer business cases. $3 3630449
856 4 0 $u https://doi.org/10.1007/978-3-031-27377-3
950 $a Business and Management (SpringerNature-41169)