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Digital pricing = a guide to strateg...

Frohmann, Frank.

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Digital pricing = a guide to strategic pricing for the digital economy /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Digital pricing/ by Frank Frohmann.
Reminder of title:	a guide to strategic pricing for the digital economy /
Author:	Frohmann, Frank.
Published:	Cham :Springer International Publishing : : 2023.,
Description:	xv, 338 p. :ill., digital ;24 cm.
[NT 15003449]:	Basics of Price Management -- Characteristics of Digital Pricing -- Business Models -- Revenue Models -- Pricing Process Part 1: Analysis -- Pricing Process Part 2: Strategy -- Pricing Process Part 3: Structure (3a: Price Differentiation) -- Pricing Process Part 3: Structure (3b: Price Models) -- Pricing Process Part 3: Structure (3c: Price Optimization) -- Pricing Process Part 3: Structure (3d: Portfolio Pricing) -- Pricing Process Part 4: Implementation -- Pricing Process Part 5: Monitoring -- Pricing Process and Pricing Psychology.
Contained By:	Springer Nature eBook
Subject:	Pricing - Data processing. -
Online resource:	https://doi.org/10.1007/978-3-031-24591-6
ISBN:	9783031245916

Digital pricing = a guide to strategic pricing for the digital economy /
Frohmann, Frank.

Digital pricinga guide to strategic pricing for the digital economy /[electronic resource] :by Frank Frohmann. - Cham :Springer International Publishing :2023. - xv, 338 p. :ill., digital ;24 cm. - Management for professionals,2192-810X. - Management for professionals..

Basics of Price Management -- Characteristics of Digital Pricing -- Business Models -- Revenue Models -- Pricing Process Part 1: Analysis -- Pricing Process Part 2: Strategy -- Pricing Process Part 3: Structure (3a: Price Differentiation) -- Pricing Process Part 3: Structure (3b: Price Models) -- Pricing Process Part 3: Structure (3c: Price Optimization) -- Pricing Process Part 3: Structure (3d: Portfolio Pricing) -- Pricing Process Part 4: Implementation -- Pricing Process Part 5: Monitoring -- Pricing Process and Pricing Psychology.

This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.

ISBN: 9783031245916

Standard No.: 10.1007/978-3-031-24591-6doiSubjects--Topical Terms:

3590629
Pricing
--Data processing.

LC Class. No.: HF5416.5

Dewey Class. No.: 658.8160285

Digital pricing = a guide to strategic pricing for the digital economy /
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505 0 $a Basics of Price Management -- Characteristics of Digital Pricing -- Business Models -- Revenue Models -- Pricing Process Part 1: Analysis -- Pricing Process Part 2: Strategy -- Pricing Process Part 3: Structure (3a: Price Differentiation) -- Pricing Process Part 3: Structure (3b: Price Models) -- Pricing Process Part 3: Structure (3c: Price Optimization) -- Pricing Process Part 3: Structure (3d: Portfolio Pricing) -- Pricing Process Part 4: Implementation -- Pricing Process Part 5: Monitoring -- Pricing Process and Pricing Psychology.
520 $a This is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.
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