東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Business development = processes, me...

Kohne, Andreas.

Linked to FindBook

Google Book

Amazon

博客來

Business development = processes, methods and tools /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Business development/ by Andreas Kohne.
Reminder of title:	processes, methods and tools /
Author:	Kohne, Andreas.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2023.,
Description:	xv, 162 p. :ill., digital ;24 cm.
[NT 15003449]:	Business Development: role, role profile, business unit, process -- Portfolio structure, management and life cycle -- Resources -- Target market -- Market cultivation strategy -- Case study -- Six steps to Business Development.
Contained By:	Springer Nature eBook
Subject:	Success in business. -
Online resource:	https://doi.org/10.1007/978-3-658-38844-7
ISBN:	9783658388447

Business development = processes, methods and tools /
Kohne, Andreas.

Business developmentprocesses, methods and tools /[electronic resource] :by Andreas Kohne. - Second edition. - Wiesbaden :Springer Fachmedien Wiesbaden :2023. - xv, 162 p. :ill., digital ;24 cm.

Business Development: role, role profile, business unit, process -- Portfolio structure, management and life cycle -- Resources -- Target market -- Market cultivation strategy -- Case study -- Six steps to Business Development.

This reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study. The second, revised and expanded edition of the reference book shows that crises can also be an opportunity, explains specific Key Performance Indicators (KPIs) for Business Development and describes new digital business models. In addition, the book was supplemented by a practical interview and quotes from business and science. The reference book helps everyone who is responsible for introducing or optimizing Business Development in the company or who wants to work in this area in the future. Content Business Development: role, role profile, business unit, process Portfolio structure, management and life cycle Resources Target market Market cultivation strategy Case study Six steps to Business Development Target Groups CEOs Responsible persons from sales and marketing Project and product managers of all industries Students of Business Administration and Business Informatics The Author : Andreas Kohne works as a Business Development and Sales Manager. The expert for innovation, transformation and communication is a sought-after speaker, trainer and consultant. The author has a doctorate in computer science from the TU Dortmund and writes reference books in the areas of IT, business and marketing.

ISBN: 9783658388447

Standard No.: 10.1007/978-3-658-38844-7doiSubjects--Topical Terms:

522119
Success in business.

LC Class. No.: HF5386

Dewey Class. No.: 650.1

Business development = processes, methods and tools /
LDR:02844nmm a2200337 a 4500 001 2314154
003 DE-He213
005 20221130234236.0
006 m d
007 cr nn 008maaau
008 230902s2023 gw s 0 eng d
020 $a 9783658388447 $q (electronic bk.)
020 $a 9783658388430 $q (paper)
024 7 $a 10.1007/978-3-658-38844-7 $2 doi
035 $a 978-3-658-38844-7
040 $a GP $c GP $e rda
041 0 $a eng
050 4 $a HF5386
072 7 $a UB $2 bicssc
072 7 $a COM079010 $2 bisacsh
072 7 $a UB $2 thema
082 0 4 $a 650.1 $2 23
090 $a HF5386 $b .K79 2023
100 1 $a Kohne, Andreas. $3 3384388
245 1 0 $a Business development $h [electronic resource] : $b processes, methods and tools / $c by Andreas Kohne.
250 $a Second edition.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Vieweg, $c 2023.
300 $a xv, 162 p. : $b ill., digital ; $c 24 cm.
505 0 $a Business Development: role, role profile, business unit, process -- Portfolio structure, management and life cycle -- Resources -- Target market -- Market cultivation strategy -- Case study -- Six steps to Business Development.
520 $a This reference book provides a compact overview of the increasingly important topic of Business Development. The author not only describes the role of the Business Development Manager with its tasks, but also shows how Business Development can be organizationally integrated into a company. In addition, a prototypical Business Development Process is specifically presented and explained using a case study. The second, revised and expanded edition of the reference book shows that crises can also be an opportunity, explains specific Key Performance Indicators (KPIs) for Business Development and describes new digital business models. In addition, the book was supplemented by a practical interview and quotes from business and science. The reference book helps everyone who is responsible for introducing or optimizing Business Development in the company or who wants to work in this area in the future. Content Business Development: role, role profile, business unit, process Portfolio structure, management and life cycle Resources Target market Market cultivation strategy Case study Six steps to Business Development Target Groups CEOs Responsible persons from sales and marketing Project and product managers of all industries Students of Business Administration and Business Informatics The Author : Andreas Kohne works as a Business Development and Sales Manager. The expert for innovation, transformation and communication is a sought-after speaker, trainer and consultant. The author has a doctorate in computer science from the TU Dortmund and writes reference books in the areas of IT, business and marketing.
650 0 $a Success in business. $3 522119
650 0 $a Customer relations. $3 578582
650 0 $a Marketing $x Management. $3 559161
650 0 $a Strategic planning. $3 528149
650 1 4 $a Computing Milieux. $3 893243
650 2 4 $a Computer Communication Networks. $3 775497
650 2 4 $a IT in Business. $3 2114922
650 2 4 $a Management. $3 516664
650 2 4 $a Marketing. $3 536353
650 2 4 $a Sales and Distribution. $3 3594412
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-3-658-38844-7
950 $a Computer Science (SpringerNature-11645)