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Place branding : = connecting touris...

Foroudi, Pantea, (1974-)

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Place branding : = connecting tourist experiences to places /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Place branding :/ edited by Pantea Foroudi ... [et al.]
其他題名:	connecting tourist experiences to places /
其他作者:	Foroudi, Pantea,
出版者:	Milton Park, Abingdon, Oxon ;Routledge, : 2021, c2020.,
面頁冊數:	xi, 341 p. :ill. ;23 cm.
標題:	Tourism. -
ISBN:	9781032083230

Place branding : = connecting tourist experiences to places /
Place branding :connecting tourist experiences to places /edited by Pantea Foroudi ... [et al.] - Milton Park, Abingdon, Oxon ;Routledge,2021, c2020. - xi, 341 p. :ill. ;23 cm.

Includes bibliographical references and index.

"Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics"--

ISBN: 9781032083230UK38.99

LCCN: 2019039665Subjects--Topical Terms:

536870
Tourism.

LC Class. No.: G155.A1 / P547 2021

Dewey Class. No.: 910.68/8

Place branding : = connecting tourist experiences to places /
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003 OCoLC
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020 $a 9781032083230 $q (pbk.) : $c UK38.99
020 $a 1032083239 $q (pbk.)
020 $a 9781472455925 $q (hbk.)
035 $a (OCoLC)1246145719
040 $a DLC $b eng $e rda $c DLC
050 0 0 $a G155.A1 $b P547 2021
082 0 0 $a 910.68/8 $2 23
245 0 0 $a Place branding : $b connecting tourist experiences to places / $c edited by Pantea Foroudi ... [et al.]
260 # $a Milton Park, Abingdon, Oxon ; $a New York, NY : $b Routledge, $c 2021, c2020.
300 $a xi, 341 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
520 # $a "Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics"-- $c Provided by publisher.
650 # 0 $a Tourism. $3 536870
650 # 0 $a Branding (Marketing) $3 625366
700 1 # $a Foroudi, Pantea, $d 1974- $3 3637638