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Behavioral economics for tourism = p...
~
Nikolova, Milena S.,
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Behavioral economics for tourism = perspectives on business and policy in the travel industry /
Record Type:
Electronic resources : Monograph/item
Title/Author:
Behavioral economics for tourism/ Milena S. Nikolova.
Reminder of title:
perspectives on business and policy in the travel industry /
Author:
Nikolova, Milena S.,
Published:
Amsterdam :Academic Press, : 2021.,
Description:
1 online resource.
Subject:
Tourism. -
Online resource:
https://www.sciencedirect.com/science/book/9780128138083
ISBN:
9780128138120 (electronic bk.)
Behavioral economics for tourism = perspectives on business and policy in the travel industry /
Nikolova, Milena S.,
Behavioral economics for tourism
perspectives on business and policy in the travel industry /[electronic resource] :Milena S. Nikolova. - Amsterdam :Academic Press,2021. - 1 online resource. - Perspectives in behavioral economics and the economics of behavior. - Perspectives in behavioral economics and the economics of behavior..
Includes bibliographical references and index.
"Provides behavioral profiling of the digitally-informed, mobile, self-managed tourist Allows the tourism industry to better understand tourists, both cognitively and emotionally Supports business success, technology development and sustainability in the tourism industry Features case studies on behavioral tactics and strategies for use in tourism"--
ISBN: 9780128138120 (electronic bk.)
Nat. Bib. No.: GBB9H1840bnbSubjects--Topical Terms:
536870
Tourism.
Index Terms--Genre/Form:
542853
Electronic books.
LC Class. No.: G155.A1 / N55 2021
Dewey Class. No.: 338.4791
Behavioral economics for tourism = perspectives on business and policy in the travel industry /
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Behavioral economics for tourism
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perspectives on business and policy in the travel industry /
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Milena S. Nikolova.
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Academic Press,
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2021.
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Perspectives in behavioral economics and the economics of behavior
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"Provides behavioral profiling of the digitally-informed, mobile, self-managed tourist Allows the tourism industry to better understand tourists, both cognitively and emotionally Supports business success, technology development and sustainability in the tourism industry Features case studies on behavioral tactics and strategies for use in tourism"--
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https://www.sciencedirect.com/science/book/9780128138083
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W9448373
電子資源
11.線上閱覽_V
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EB G155.A1 N55 2021
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