東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Order in chaos = cybernetics of bran...

Errichiello, Oliver.

Linked to FindBook

Google Book

Amazon

博客來

Order in chaos = cybernetics of brand management /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Order in chaos/ by Oliver Errichiello, Marius Wernke.
Reminder of title:	cybernetics of brand management /
Author:	Errichiello, Oliver.
other author:	Wernke, Marius.
Published:	Berlin, Heidelberg :Springer Berlin Heidelberg : : 2022.,
Description:	xiv, 47 p. :ill., digital ;24 cm.
[NT 15003449]:	What is, what does cybernetic brand management want? -- What is a system? -- Cybernetics - basic understanding -- The brand as an alliance -- Perspectives of cybernetic brand management.
Contained By:	Springer Nature eBook
Subject:	Product management - Information technology. -
Online resource:	https://doi.org/10.1007/978-3-662-65958-8
ISBN:	9783662659588

Order in chaos = cybernetics of brand management /
Errichiello, Oliver.

Order in chaoscybernetics of brand management /[electronic resource] :by Oliver Errichiello, Marius Wernke. - Berlin, Heidelberg :Springer Berlin Heidelberg :2022. - xiv, 47 p. :ill., digital ;24 cm. - essentials,2731-3115. - essentials..

What is, what does cybernetic brand management want? -- What is a system? -- Cybernetics - basic understanding -- The brand as an alliance -- Perspectives of cybernetic brand management.

Cybernetics is a science for understanding and systematically using information. As a subject of cybernetics, the brand is becoming increasingly important, especially in times of acceleration and infinite, global commodity markets. Only those who are able to preserve their patterns in the age of change and adapt them again and again to the requirements of the times will survive. Neither customer data nor creative ideas help here, but a sound knowledge of the structural functioning of all living beings - organic and social. By bringing together brand sociology and management cybernetics, this essential clarifies the invisible social forces of attraction. By illustrating the overarching dynamics of all (living) systems, universal insights can be gained and planned strategies developed. The content What is Cybernetic Brand Management? What is brand sociology? Introduction to the nature and dynamics of "living systems" The management of "living systems" The target groups Company managers, marketing managers, sales and innovation managers, research & product development staff Lecturers and students in management, marketing, brand sociology Organisational psychology The authors Prof. Dr. Oliver Errichiello studied socio-economics and analytical psychology. In 2006 he founded the Office for Brand Development. He is professor of brand sociology at Mittweida University of Applied Sciences and heads the innovation laboratory and brand development of Deutsche Seereederei. Marius Wernke, B.A. Business Management and M.A. Management & Finance & Accounting student, is a brand sociologist and staff member at the Büro für Markenentwicklung.

ISBN: 9783662659588

Standard No.: 10.1007/978-3-662-65958-8doiSubjects--Topical Terms:

3603827
Product management
--Information technology.

LC Class. No.: HF5415.15 / .E77 2022

Dewey Class. No.: 658.5

Order in chaos = cybernetics of brand management /
LDR:02860nmm a2200325 a 4500 001 2302986
003 DE-He213
005 20220811192029.0
007 cr nn 008maaau
008 230409s2022 gw s 0 eng d
020 $a 9783662659588 $q (electronic bk.)
020 $a 9783662659571 $q (paper)
024 7 $a 10.1007/978-3-662-65958-8 $2 doi
035 $a 978-3-662-65958-8
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.15 $b .E77 2022
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJSC $2 thema
082 0 4 $a 658.5 $2 23
090 $a HF5415.15 $b .E72 2022
100 1 $a Errichiello, Oliver. $3 3521483
245 1 0 $a Order in chaos $h [electronic resource] : $b cybernetics of brand management / $c by Oliver Errichiello, Marius Wernke.
260 $a Berlin, Heidelberg : $b Springer Berlin Heidelberg : $b Imprint: Springer, $c 2022.
300 $a xiv, 47 p. : $b ill., digital ; $c 24 cm.
490 1 $a essentials, $x 2731-3115
505 0 $a What is, what does cybernetic brand management want? -- What is a system? -- Cybernetics - basic understanding -- The brand as an alliance -- Perspectives of cybernetic brand management.
520 $a Cybernetics is a science for understanding and systematically using information. As a subject of cybernetics, the brand is becoming increasingly important, especially in times of acceleration and infinite, global commodity markets. Only those who are able to preserve their patterns in the age of change and adapt them again and again to the requirements of the times will survive. Neither customer data nor creative ideas help here, but a sound knowledge of the structural functioning of all living beings - organic and social. By bringing together brand sociology and management cybernetics, this essential clarifies the invisible social forces of attraction. By illustrating the overarching dynamics of all (living) systems, universal insights can be gained and planned strategies developed. The content What is Cybernetic Brand Management? What is brand sociology? Introduction to the nature and dynamics of "living systems" The management of "living systems" The target groups Company managers, marketing managers, sales and innovation managers, research & product development staff Lecturers and students in management, marketing, brand sociology Organisational psychology The authors Prof. Dr. Oliver Errichiello studied socio-economics and analytical psychology. In 2006 he founded the Office for Brand Development. He is professor of brand sociology at Mittweida University of Applied Sciences and heads the innovation laboratory and brand development of Deutsche Seereederei. Marius Wernke, B.A. Business Management and M.A. Management & Finance & Accounting student, is a brand sociologist and staff member at the Büro für Markenentwicklung.
650 0 $a Product management $x Information technology. $3 3603827
650 0 $a Cybernetics. $3 527459
650 1 4 $a Branding. $3 3235965
650 2 4 $a Work and Organizational Psychology. $3 3538416
650 2 4 $a Marketing. $3 536353
650 2 4 $a Consumer Behavior. $3 3220217
650 2 4 $a Digital Marketing. $3 3538493
650 2 4 $a Business Information Systems. $3 892640
700 1 $a Wernke, Marius. $3 3603826
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
830 0 $a essentials. $3 3264003
856 4 0 $u https://doi.org/10.1007/978-3-662-65958-8
950 $a Business and Management (SpringerNature-41169)