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Agile marketing strategies = new app...

Rajagopal.

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Agile marketing strategies = new approaches to engaging consumer behavior /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Agile marketing strategies/ by Rajagopal.
Reminder of title:	new approaches to engaging consumer behavior /
Author:	Rajagopal.
Published:	Cham :Springer International Publishing : : 2022.,
Description:	xiii, 251 p. :ill., digital ;24 cm.
[NT 15003449]:	Part-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future -- Chapter 9: Epilogue: The Extent of Agility -- Index.
Contained By:	Springer Nature eBook
Subject:	Marketing. -
Online resource:	https://doi.org/10.1007/978-3-031-04212-6
ISBN:	9783031042126

Agile marketing strategies = new approaches to engaging consumer behavior /
Rajagopal.

Agile marketing strategiesnew approaches to engaging consumer behavior /[electronic resource] :by Rajagopal. - Cham :Springer International Publishing :2022. - xiii, 251 p. :ill., digital ;24 cm.

Part-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future -- Chapter 9: Epilogue: The Extent of Agility -- Index.

ISBN: 9783031042126

Standard No.: 10.1007/978-3-031-04212-6doiSubjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .R35 2022

Dewey Class. No.: 658.8

Agile marketing strategies = new approaches to engaging consumer behavior /
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505 0 $a Part-I:The Convergence -- Chapter 1:Consumer Dynamics -- Chapter 2:Social Media and Markets -- Chapter 3:Relationship Strategy -- Part-II:The Shift -- Chapter 4:Neurobehavioral Perspectives -- Chapter 5:Rethinking Marketing -- Chapter 6:The Agile Mind-set -- Part-III:Window to the Future -- Chapter 9: Epilogue: The Extent of Agility -- Index.
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