東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Commercialisation and innovation str...

Mazzarol, Tim.

Linked to FindBook

Google Book

Amazon

博客來

Commercialisation and innovation strategy in small firms = learning to manage uncertainty /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Commercialisation and innovation strategy in small firms/ by Tim Mazzarol ... [et al.].
Reminder of title:	learning to manage uncertainty /
other author:	Mazzarol, Tim.
Published:	Singapore :Springer Nature Singapore : : 2022.,
Description:	xxv, 488 p. :ill., digital ;24 cm.
[NT 15003449]:	Chapter 1. Innovation and Commercialisation in Small Firms -- Chapter 2. Conceptual Foundations of the Book -- Chapter 3. The Decision to Innovate -- Chapter 4. Screening Opportunities -- Chapter 5. The Business Model and Innovation Strategy -- Chapter 6. Managing Uncertainty -- Chapter 7. Building Capabilities -- Chapter 8. Strategic Alliances for Commercialisation -- Chapter 9. Creating Isolating Mechanisms -- Chapter 10. Conclusions and Lessons Learnt.
Contained By:	Springer Nature eBook
Subject:	Small business - Technological innovations -
Online resource:	https://doi.org/10.1007/978-981-19-2651-8
ISBN:	9789811926518

Commercialisation and innovation strategy in small firms = learning to manage uncertainty /
Commercialisation and innovation strategy in small firmslearning to manage uncertainty /[electronic resource] :by Tim Mazzarol ... [et al.]. - Singapore :Springer Nature Singapore :2022. - xxv, 488 p. :ill., digital ;24 cm.

Chapter 1. Innovation and Commercialisation in Small Firms -- Chapter 2. Conceptual Foundations of the Book -- Chapter 3. The Decision to Innovate -- Chapter 4. Screening Opportunities -- Chapter 5. The Business Model and Innovation Strategy -- Chapter 6. Managing Uncertainty -- Chapter 7. Building Capabilities -- Chapter 8. Strategic Alliances for Commercialisation -- Chapter 9. Creating Isolating Mechanisms -- Chapter 10. Conclusions and Lessons Learnt.

This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issues. The book explores this topic in depth, taking a close look at the reasons why decisions are made and mapping this behaviour against established theories and "best practice" models of NPD and commercialisation. The book uses case studies to analyse the relationship between entrepreneurial decision- making and commercialisation, and investigates how and why NPD and commercialisation decisions are made, which offers valuable insights from both a theoretical and applied perspective.

ISBN: 9789811926518

Standard No.: 10.1007/978-981-19-2651-8doiSubjects--Topical Terms:

3601484
Small business
--Technological innovations

LC Class. No.: HD2341

Dewey Class. No.: 658.022

Commercialisation and innovation strategy in small firms = learning to manage uncertainty /
LDR:02312nmm a2200337 a 4500 001 2301771
003 DE-He213
005 20220630193752.0
006 m d
007 cr nn 008maaau
008 230409s2022 si s 0 eng d
020 $a 9789811926518 $q (electronic bk.)
020 $a 9789811926501 $q (paper)
024 7 $a 10.1007/978-981-19-2651-8 $2 doi
035 $a 978-981-19-2651-8
040 $a GP $c GP
041 0 $a eng
050 4 $a HD2341
072 7 $a KJ $2 bicssc
072 7 $a BUS087000 $2 bisacsh
072 7 $a KJ $2 thema
082 0 4 $a 658.022 $2 23
090 $a HD2341 $b .C734 2022
245 0 0 $a Commercialisation and innovation strategy in small firms $h [electronic resource] : $b learning to manage uncertainty / $c by Tim Mazzarol ... [et al.].
260 $a Singapore : $b Springer Nature Singapore : $b Imprint: Springer, $c 2022.
300 $a xxv, 488 p. : $b ill., digital ; $c 24 cm.
338 $a online resource $b cr $2 rdacarrier
505 0 $a Chapter 1. Innovation and Commercialisation in Small Firms -- Chapter 2. Conceptual Foundations of the Book -- Chapter 3. The Decision to Innovate -- Chapter 4. Screening Opportunities -- Chapter 5. The Business Model and Innovation Strategy -- Chapter 6. Managing Uncertainty -- Chapter 7. Building Capabilities -- Chapter 8. Strategic Alliances for Commercialisation -- Chapter 9. Creating Isolating Mechanisms -- Chapter 10. Conclusions and Lessons Learnt.
520 $a This book focuses on the process of commercialisation and innovation management in small firms. Although commercialisation and new product development (NPD) has been covered quite extensively, relatively little attention has been given to how small-to-medium enterprises (SMEs) engage with these issues. The book explores this topic in depth, taking a close look at the reasons why decisions are made and mapping this behaviour against established theories and "best practice" models of NPD and commercialisation. The book uses case studies to analyse the relationship between entrepreneurial decision- making and commercialisation, and investigates how and why NPD and commercialisation decisions are made, which offers valuable insights from both a theoretical and applied perspective.
650 0 $a Small business $x Technological innovations $x Management. $3 3601484
650 1 4 $a Business and Management. $2 eflch $3 1485455
650 2 4 $a Entrepreneurship. $3 526739
650 2 4 $a Management. $3 516664
700 1 $a Mazzarol, Tim. $3 3445068
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-981-19-2651-8
950 $a Business and Management (SpringerNature-41169)