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Advances in digital marketing and eC...

Digital Marketing & eCommerce Conference (2022))

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Advances in digital marketing and eCommerce = third International Conference, 2022 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advances in digital marketing and eCommerce/ edited by Francisco J. Martínez-López, Luis F. Martinez.
Reminder of title:	third International Conference, 2022 /
other author:	Martínez-López, Francisco J.
corporate name:	Digital Marketing & eCommerce Conference
Published:	Cham :Springer International Publishing : : 2022.,
Description:	x, 308 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Electronic commerce - Congresses. -
Online resource:	https://doi.org/10.1007/978-3-031-05728-1
ISBN:	9783031057281

Advances in digital marketing and eCommerce = third International Conference, 2022 /
Advances in digital marketing and eCommercethird International Conference, 2022 /[electronic resource] :edited by Francisco J. Martínez-López, Luis F. Martinez. - Cham :Springer International Publishing :2022. - x, 308 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7254. - Springer proceedings in business and economics..

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies and social commerce characteristics. The papers also extends to the topics of branding, business models, user and data privacy, social video marketing and commerce, among others.

ISBN: 9783031057281

Standard No.: 10.1007/978-3-031-05728-1doiSubjects--Topical Terms:

736131
Electronic commerce
--Congresses.

LC Class. No.: HF5548.32 / .D54 2022

Dewey Class. No.: 658.872

Advances in digital marketing and eCommerce = third International Conference, 2022 /
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