Media and change management = creati...
Karmasin, Matthias.

Linked to FindBook      Google Book      Amazon      博客來     
  • Media and change management = creating a path for new content formats, business models, consumer roles, and business responsibility /
  • Record Type: Electronic resources : Monograph/item
    Title/Author: Media and change management/ edited by Matthias Karmasin, Sandra Diehl, Isabell Koinig.
    Reminder of title: creating a path for new content formats, business models, consumer roles, and business responsibility /
    other author: Karmasin, Matthias.
    Published: Cham :Springer International Publishing : : 2022.,
    Description: vii, 501 p. :ill., digital ;24 cm.
    [NT 15003449]: 1. Introduction -- 2. Cross Border Media Management in a Digital Environment: Challenges and Lessons Learned from Change -- 3. Strange bedfellows? Business Modelling, Convergence and Change Management -- 4. The effects of big data on media management -- 5. Controlling and Change Management -- 6. Change Management in Human Resources -- 7. Work in Transition: Digital Media and its Transformative Potential for Work -- 8. New Technologies and Organizational Health: How changing requirements of the digital workplace compel employers to think about Workplace Health Promotion -- 9. Managing brands in an ever-changing media environment -- 10. Brand worlds: a guide to creating holistic worlds of brand experiences through communication -- 11. Cross-media Advertising in Times of Chinging Media Environments and Media Consumption Patterns -- 12. The Relevance of Social Media and Corporate Influencers as Potential Change Agents in Corporate Communications -- 13. Convergence, Consumer Behavior and Change Management -- 14. Right to privacy - a (re)measurement -- 15. Managing change related to consumer privacy laws: targeting and personal data use in a more regulated environment -- 16. Sense making as a chnage agent towards CSR strategy in the media -- 17. CSR as "integrity management" in the media industry - an investigation of the top three media organisations from Germany, Austria and Switzerland -- 18. The Normative Turn in the Organization of Media: Ethical Considerations for Change Management in Media Enterprises -- 19. Uncharted Territory: Dtafication as a challenge for journalism ethics -- 20. Harnessing change in a disruptive environment: case studies in media management and innovation -- 21. Change Management and New Organizational Forms of Content Creation -- 22 Digital News Distribution and Intermediaries -- 23. Algorithms on the Internet: Factor of media change and challenge for change management -- 24. The Role of Human Computer Interactoin (HCI) in Change Management -- 25. Everybody is going to Twitch: Game Streaming and its Impact on Research -- 26. 5 G Mobile Targeting Ads -- 27. Conclusion.
    Contained By: Springer Nature eBook
    Subject: Organizational change - Management. -
    Online resource: https://doi.org/10.1007/978-3-030-86680-8
    ISBN: 9783030866808
Location:  Year:  Volume Number: 
Items
  • 1 records • Pages 1 •
 
W9440021 電子資源 11.線上閱覽_V 電子書 EB HD58.8 .M43 2022 一般使用(Normal) On shelf 0
  • 1 records • Pages 1 •
Multimedia
Reviews
Export
pickup library
 
 
Change password
Login