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Market research in the Internet age ...

Monster, Robert W.

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Market research in the Internet age : = leveraging the Internet for market measurement and consumer insight /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Market research in the Internet age :/ Robert W. Monster, Raymond C. Pettit.
Reminder of title:	leveraging the Internet for market measurement and consumer insight /
Author:	Monster, Robert W.
other author:	Pettit, Raymond C.
Published:	Singapore :John Wiley & Sons, : 2002.,
Description:	xxi, 306 p. :ill. ;24 cm.
Subject:	Telemarketing. -
Online resource:	http://www.loc.gov/catdir/bios/wiley045/2003428955.html
Online resource:	http://www.loc.gov/catdir/description/wiley038/2003428955.html
Online resource:	http://www.loc.gov/catdir/toc/fy036/2003428955.html
ISBN:	0470820640

Market research in the Internet age : = leveraging the Internet for market measurement and consumer insight /
Monster, Robert W.

Market research in the Internet age :leveraging the Internet for market measurement and consumer insight /Robert W. Monster, Raymond C. Pettit. - Singapore :John Wiley & Sons,2002. - xxi, 306 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0470820640

LCCN: 2003428955Subjects--Topical Terms:

743645
Telemarketing.

LC Class. No.: HF5415.1265 / .M657 2002

Dewey Class. No.: 658.8/34/02854678

Market research in the Internet age : = leveraging the Internet for market measurement and consumer insight /
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504 $a Includes bibliographical references and index.
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