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How Do the Public Libraries Use Onli...

Farhadi, Zahra.

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How Do the Public Libraries Use Online Media Platform to Reach Small Business Owners.

Record Type:	Electronic resources : Monograph/item
Title/Author:	How Do the Public Libraries Use Online Media Platform to Reach Small Business Owners./
Author:	Farhadi, Zahra.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	84 p.
Notes:	Source: Masters Abstracts International, Volume: 83-02.
Contained By:	Masters Abstracts International83-02.
Subject:	Information science. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28491853
ISBN:	9798534676877

How Do the Public Libraries Use Online Media Platform to Reach Small Business Owners.
Farhadi, Zahra.

How Do the Public Libraries Use Online Media Platform to Reach Small Business Owners. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 84 p.

Source: Masters Abstracts International, Volume: 83-02.

Thesis (M.I.M.)--University of Maryland, College Park, 2021.

This item must not be sold to any third party vendors.

Small business owners (SBO) do not generally think of libraries as business information sources, even though these organizations provide helpful business-related resources. Recent literature guides libraries about effective outreach to this community but offers little information about an emerging channel: social media. Therefore, we performed a comparative case study focusing on two public libraries in the Mid-Atlantic to investigate how they leverage these platforms to reach SBOs. We designed a mix-method study, including collecting qualitative and quantitative data from interviews and the two libraries' social media profiles. In this study, we found that the library, with a solid partnership with business support organizations, does not utilize these platforms as often. However, the library, which has recently started to support SBOs better, and has yet to strengthen its partnerships, leverages these platforms to reach SBOs. Nonetheless, the impact of using these platforms is still unclear, suggesting the need for future research.

ISBN: 9798534676877Subjects--Topical Terms:

554358
Information science.
Subjects--Index Terms:

Small business owners

How Do the Public Libraries Use Online Media Platform to Reach Small Business Owners.
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500 $a Source: Masters Abstracts International, Volume: 83-02.
500 $a Advisor: Chan, Joel;Winter, Susan.
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520 $a Small business owners (SBO) do not generally think of libraries as business information sources, even though these organizations provide helpful business-related resources. Recent literature guides libraries about effective outreach to this community but offers little information about an emerging channel: social media. Therefore, we performed a comparative case study focusing on two public libraries in the Mid-Atlantic to investigate how they leverage these platforms to reach SBOs. We designed a mix-method study, including collecting qualitative and quantitative data from interviews and the two libraries' social media profiles. In this study, we found that the library, with a solid partnership with business support organizations, does not utilize these platforms as often. However, the library, which has recently started to support SBOs better, and has yet to strengthen its partnerships, leverages these platforms to reach SBOs. Nonetheless, the impact of using these platforms is still unclear, suggesting the need for future research.
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650 4 $a Consent. $3 3560840
650 4 $a Hispanic Americans. $3 614510
650 4 $a Academic libraries. $3 635314
650 4 $a Minority & ethnic groups. $3 3422415
650 4 $a Pandemics. $3 3464080
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650 4 $a Librarians. $3 3399392
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