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Making Lemonade: Examining Female Em...

Gass, Rebecca.

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Making Lemonade: Examining Female Empowerment Through Visual Music Media.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Making Lemonade: Examining Female Empowerment Through Visual Music Media./
Author:	Gass, Rebecca.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
Description:	69 p.
Notes:	Source: Masters Abstracts International, Volume: 82-05.
Contained By:	Masters Abstracts International82-05.
Subject:	Music. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28149627
ISBN:	9798678182821

Making Lemonade: Examining Female Empowerment Through Visual Music Media.
Gass, Rebecca.

Making Lemonade: Examining Female Empowerment Through Visual Music Media. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 69 p.

Source: Masters Abstracts International, Volume: 82-05.

Thesis (M.A.)--Royal Roads University (Canada), 2020.

This item must not be sold to any third party vendors.

This research study explores popular culture through visual music media, specifically Beyonce's 2016 visual album titled Lemonade. Through a social constructionist lens, a phenomenological approach, and by incorporating psychoanalytic film theory, critical theory, feminist theory, and Black feminist theory, this study aims to uncover what aspects of visual music media empower youth girls aged 15-19 years. Through film-elicited interviews and digital focus groups, this study engaged with 11 youth girls from across Canada about what makes and does not make them feel empowered while viewing music videos. Qualitative thematic analysis was used to produce results which included three sensitizing concepts named cloak of competence, cloak of incompetence and generational language along with five emerging themes, listed as voice, unity, persistence, compassion and relatability Thematic results outlined visual, auditory, and metaphorical phenomena that empower and disempower youth girls. Empowering aspects to visual music media included visual depictions of voice, unity, auditory depictions of compassion and persistence, and a sense of relatability between the artist, situation, emotion, or setting.

ISBN: 9798678182821Subjects--Topical Terms:

516178
Music.
Subjects--Index Terms:

Beyonce

Making Lemonade: Examining Female Empowerment Through Visual Music Media.
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260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2020
300 $a 69 p.
500 $a Source: Masters Abstracts International, Volume: 82-05.
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506 $a This item must not be sold to any third party vendors.
520 $a This research study explores popular culture through visual music media, specifically Beyonce's 2016 visual album titled Lemonade. Through a social constructionist lens, a phenomenological approach, and by incorporating psychoanalytic film theory, critical theory, feminist theory, and Black feminist theory, this study aims to uncover what aspects of visual music media empower youth girls aged 15-19 years. Through film-elicited interviews and digital focus groups, this study engaged with 11 youth girls from across Canada about what makes and does not make them feel empowered while viewing music videos. Qualitative thematic analysis was used to produce results which included three sensitizing concepts named cloak of competence, cloak of incompetence and generational language along with five emerging themes, listed as voice, unity, persistence, compassion and relatability Thematic results outlined visual, auditory, and metaphorical phenomena that empower and disempower youth girls. Empowering aspects to visual music media included visual depictions of voice, unity, auditory depictions of compassion and persistence, and a sense of relatability between the artist, situation, emotion, or setting.
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