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Mission Possible: One Museum's Journ...

O'Brien, April C.

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Mission Possible: One Museum's Journey to a Sustainable Membership Program.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Mission Possible: One Museum's Journey to a Sustainable Membership Program./
Author:	O'Brien, April C.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
Description:	60 p.
Notes:	Source: Masters Abstracts International, Volume: 82-05.
Contained By:	Masters Abstracts International82-05.
Subject:	Arts management. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28093282
ISBN:	9798684690167

Mission Possible: One Museum's Journey to a Sustainable Membership Program.
O'Brien, April C.

Mission Possible: One Museum's Journey to a Sustainable Membership Program. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 60 p.

Source: Masters Abstracts International, Volume: 82-05.

Thesis (M.S.)--Drexel University, 2020.

This item must not be sold to any third party vendors.

The museum membership field has evolved over the course of the last century by creating more affordable and accessible membership levels and benefit packages. As museums continue to work to expand their reach by addressing social causes and injustices on a national and international scale, the effects of the change on the current membership model is unclear. Membership is often viewed as an administrative function, relying heavily on marketing techniques. This paper explores a case study of one museum in the midst of a mission-change, Eastern State Penitentiary Historic Site. Semi-structured interviews of the institution's members and non-members revealed an unending curiosity and intrigue of Eastern State's initiatives and future. Yet interviewees struggled to articulate a clear reason for their intrigue. Interviewees also lacked a direct interest in the museum's new mission through membership. Instead, traditional motivators to become a member emerged such as association, access and value. In summary, a museum's mission change might not have a considerable impact on the museum's members and non-members based on the traditional administrative role membership continues to play in the museum. This paper serves a foundation for all museum membership programs of institutions considering a change in direction or mission.

ISBN: 9798684690167Subjects--Topical Terms:

3168382
Arts management.
Subjects--Index Terms:

Case study

Mission Possible: One Museum's Journey to a Sustainable Membership Program.
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500 $a Source: Masters Abstracts International, Volume: 82-05.
500 $a Advisor: Vakharia, Neville.
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506 $a This item must not be sold to any third party vendors.
520 $a The museum membership field has evolved over the course of the last century by creating more affordable and accessible membership levels and benefit packages. As museums continue to work to expand their reach by addressing social causes and injustices on a national and international scale, the effects of the change on the current membership model is unclear. Membership is often viewed as an administrative function, relying heavily on marketing techniques. This paper explores a case study of one museum in the midst of a mission-change, Eastern State Penitentiary Historic Site. Semi-structured interviews of the institution's members and non-members revealed an unending curiosity and intrigue of Eastern State's initiatives and future. Yet interviewees struggled to articulate a clear reason for their intrigue. Interviewees also lacked a direct interest in the museum's new mission through membership. Instead, traditional motivators to become a member emerged such as association, access and value. In summary, a museum's mission change might not have a considerable impact on the museum's members and non-members based on the traditional administrative role membership continues to play in the museum. This paper serves a foundation for all museum membership programs of institutions considering a change in direction or mission.
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