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Our Story: The American Thanksgiving.

Won, Christine Lee.

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Our Story: The American Thanksgiving.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Our Story: The American Thanksgiving./
Author:	Won, Christine Lee.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
Description:	98 p.
Notes:	Source: Masters Abstracts International, Volume: 80-08.
Contained By:	Masters Abstracts International80-08.
Subject:	Marketing. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13426718
ISBN:	9780438824614

Our Story: The American Thanksgiving.
Won, Christine Lee.

Our Story: The American Thanksgiving. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 98 p.

Source: Masters Abstracts International, Volume: 80-08.

Thesis (M.A.)--Fashion Institute of Technology, State University of New York, 2018.

This item must not be added to any third party search indexes.

The first section of this document contains theoretical research that explores the effects of combining the familiar and the unfamiliar - and the expected and the unexpected - in exhibitions. It explores the necessity of designing with both the familiar and unfamiliar, and the balance between the two is the key in creating impactful experiences for visitors. The second section details an application of the thesis to a branded exhibition called Our Story: The American Thanksgiving. This exhibition will be held at the main lobby of the Oculus, World Trade Center, involving commuters and local residents of New York City in sharing Thanksgiving stories that explore the meaning of giving thanks.

ISBN: 9780438824614Subjects--Topical Terms:

536353
Marketing.
Subjects--Index Terms:

Brand experience

Our Story: The American Thanksgiving.
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100 1 $a Won, Christine Lee. $3 3561377
245 1 0 $a Our Story: The American Thanksgiving.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2018
300 $a 98 p.
500 $a Source: Masters Abstracts International, Volume: 80-08.
500 $a Publisher info.: Dissertation/Thesis.
500 $a Advisor: Lyons, Christina;DeAngelis, Sara.
502 $a Thesis (M.A.)--Fashion Institute of Technology, State University of New York, 2018.
506 $a This item must not be added to any third party search indexes.
506 $a This item must not be sold to any third party vendors.
520 $a The first section of this document contains theoretical research that explores the effects of combining the familiar and the unfamiliar - and the expected and the unexpected - in exhibitions. It explores the necessity of designing with both the familiar and unfamiliar, and the balance between the two is the key in creating impactful experiences for visitors. The second section details an application of the thesis to a branded exhibition called Our Story: The American Thanksgiving. This exhibition will be held at the main lobby of the Oculus, World Trade Center, involving commuters and local residents of New York City in sharing Thanksgiving stories that explore the meaning of giving thanks.
590 $a School code: 1829.
650 4 $a Marketing. $3 536353
650 4 $a Design. $3 518875
650 4 $a Museum studies. $3 2122775
653 $a Brand experience
653 $a Design theory
653 $a Exhibition design
653 $a Experience design
653 $a Experiential marketing
690 $a 0338
690 $a 0389
690 $a 0730
710 2 $a Fashion Institute of Technology, State University of New York. $b Exhibition Design. $3 3187090
773 0 $t Masters Abstracts International $g 80-08.
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791 $a M.A.
792 $a 2018
793 $a English
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