東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Influencer Marketing: The Voice of a...

Babu, Sanjana.

Linked to FindBook

Google Book

Amazon

博客來

Influencer Marketing: The Voice of a Media Brand.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Influencer Marketing: The Voice of a Media Brand./
Author:	Babu, Sanjana.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2021,
Description:	118 p.
Notes:	Source: Masters Abstracts International, Volume: 82-12.
Contained By:	Masters Abstracts International82-12.
Subject:	Multimedia communications. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28540462
ISBN:	9798515271787

Influencer Marketing: The Voice of a Media Brand.
Babu, Sanjana.

Influencer Marketing: The Voice of a Media Brand. - Ann Arbor : ProQuest Dissertations & Theses, 2021 - 118 p.

Source: Masters Abstracts International, Volume: 82-12.

Thesis (M.S.)--Drexel University, 2021.

This item must not be sold to any third party vendors.

Influencer marketing has become the current trend in marketing and advertising due to the proliferation of content creators on social media. These content creators include both celebrities and non-celebrities who generate content to engage with the audience. In today's digital age, influencer marketing is implemented through various platforms, and social media is the foundation of most influencer campaigns. As media brands seek innovative ways to engage with their audience, incorporating influencer marketing helps them achieve this goal. Consumers make decisions such as purchasing and watching a recommended movie based on their trust in an influencer's expertise shown on social media. This study will explore how audiences' perception of influencer-generated content affects a media brand's influencer marketing strategy and its brand recognition on social media.

ISBN: 9798515271787Subjects--Topical Terms:

590562
Multimedia communications.
Subjects--Index Terms:

Audience perception

Influencer Marketing: The Voice of a Media Brand.
LDR:02022nmm a2200385 4500 001 2282092
005 20210927083538.5
008 220723s2021 ||||||||||||||||| ||eng d
020 $a 9798515271787
035 $a (MiAaPQ)AAI28540462
035 $a AAI28540462
040 $a MiAaPQ $c MiAaPQ
100 1 $a Babu, Sanjana. $0 (orcid)0000-0002-7903-9658 $3 3560835
245 1 0 $a Influencer Marketing: The Voice of a Media Brand.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2021
300 $a 118 p.
500 $a Source: Masters Abstracts International, Volume: 82-12.
500 $a Advisor: Cowart, H. Claire;McHugh, Michelle.
502 $a Thesis (M.S.)--Drexel University, 2021.
506 $a This item must not be sold to any third party vendors.
520 $a Influencer marketing has become the current trend in marketing and advertising due to the proliferation of content creators on social media. These content creators include both celebrities and non-celebrities who generate content to engage with the audience. In today's digital age, influencer marketing is implemented through various platforms, and social media is the foundation of most influencer campaigns. As media brands seek innovative ways to engage with their audience, incorporating influencer marketing helps them achieve this goal. Consumers make decisions such as purchasing and watching a recommended movie based on their trust in an influencer's expertise shown on social media. This study will explore how audiences' perception of influencer-generated content affects a media brand's influencer marketing strategy and its brand recognition on social media.
590 $a School code: 0065.
650 4 $a Multimedia communications. $3 590562
650 4 $a Mass communications. $3 3422380
653 $a Audience perception
653 $a Brand lift
653 $a Consumer behavior
653 $a Influencer marketing
653 $a Media brand
653 $a Social media
690 $a 0558
690 $a 0454
690 $a 0708
710 2 $a Drexel University. $b Television and Media Management (Westphal College of Media Arts and Design). $3 3560736
773 0 $t Masters Abstracts International $g 82-12.
790 $a 0065
791 $a M.S.
792 $a 2021
793 $a English
856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28540462