東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Understanding the Generational Impac...

Soto-Ramos, Cesar.

Linked to FindBook

Google Book

Amazon

博客來

Understanding the Generational Impact on the Recreational Marina Industry: A Case Study Design.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Understanding the Generational Impact on the Recreational Marina Industry: A Case Study Design./
Author:	Soto-Ramos, Cesar.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
Description:	140 p.
Notes:	Source: Dissertations Abstracts International, Volume: 82-03, Section: A.
Contained By:	Dissertations Abstracts International82-03A.
Subject:	Business administration. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28091640
ISBN:	9798664754421

Understanding the Generational Impact on the Recreational Marina Industry: A Case Study Design.
Soto-Ramos, Cesar.

Understanding the Generational Impact on the Recreational Marina Industry: A Case Study Design. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 140 p.

Source: Dissertations Abstracts International, Volume: 82-03, Section: A.

Thesis (D.B.A.)--Trident University International, 2020.

This item must not be sold to any third party vendors.

Due to changing in demographics in the United States Armed Forces and the Department of Defense (DoD) workforce; Capital Cove Marina, a recreational marina located at Joint Base Anacostia-Bolling (JBAB) in Washington, District of Colombia, faced the challenges of attracting and retaining customers within the military community. The purpose of this qualitative case study was to delve and understand the generational impact of four generations in a recreational marina context that highlights members of the military community and the DoD workforce. These generations included the baby boomers (born between 1944 and 1964), Gen X (born between 1965 and 1979), Gen Y (born between 1980 and 1994), and Gen Z (born between 1995 and 2015). Since customers from these generations have their own perception on what products, services and brand loyalty entail, they played a role in the overall strategy of the Capital Cove Marina in relation to its business practices and marketing strategy. Therefore, within the conceptual framework, the theories of consumer perception and customer loyalty along with the strategic, operational and marketing models represented the foundation that enabled the researcher to navigate through this real-world phenomenon. Data was collected from questionnaires and a focus group, and it was analyzed using a six-phase approach to thematic analysis where multiple themes and subthemes emerged. The results and recommendations of this study may significantly contribute to Capital Cove Marina to tailor its recreational services, business practices, and marketing strategy to meet each generation demands while supporting the Joint Base Anacostia-Bolling MWR programs.

ISBN: 9798664754421Subjects--Topical Terms:

3168311
Business administration.
Subjects--Index Terms:

Generations

Understanding the Generational Impact on the Recreational Marina Industry: A Case Study Design.
LDR:02937nmm a2200409 4500 001 2277845
005 20210528102140.5
008 220723s2020 ||||||||||||||||| ||eng d
020 $a 9798664754421
035 $a (MiAaPQ)AAI28091640
035 $a AAI28091640
040 $a MiAaPQ $c MiAaPQ
100 1 $a Soto-Ramos, Cesar. $3 3556176
245 1 0 $a Understanding the Generational Impact on the Recreational Marina Industry: A Case Study Design.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2020
300 $a 140 p.
500 $a Source: Dissertations Abstracts International, Volume: 82-03, Section: A.
500 $a Advisor: Linski, Christopher.
502 $a Thesis (D.B.A.)--Trident University International, 2020.
506 $a This item must not be sold to any third party vendors.
520 $a Due to changing in demographics in the United States Armed Forces and the Department of Defense (DoD) workforce; Capital Cove Marina, a recreational marina located at Joint Base Anacostia-Bolling (JBAB) in Washington, District of Colombia, faced the challenges of attracting and retaining customers within the military community. The purpose of this qualitative case study was to delve and understand the generational impact of four generations in a recreational marina context that highlights members of the military community and the DoD workforce. These generations included the baby boomers (born between 1944 and 1964), Gen X (born between 1965 and 1979), Gen Y (born between 1980 and 1994), and Gen Z (born between 1995 and 2015). Since customers from these generations have their own perception on what products, services and brand loyalty entail, they played a role in the overall strategy of the Capital Cove Marina in relation to its business practices and marketing strategy. Therefore, within the conceptual framework, the theories of consumer perception and customer loyalty along with the strategic, operational and marketing models represented the foundation that enabled the researcher to navigate through this real-world phenomenon. Data was collected from questionnaires and a focus group, and it was analyzed using a six-phase approach to thematic analysis where multiple themes and subthemes emerged. The results and recommendations of this study may significantly contribute to Capital Cove Marina to tailor its recreational services, business practices, and marketing strategy to meet each generation demands while supporting the Joint Base Anacostia-Bolling MWR programs.
590 $a School code: 1839.
650 4 $a Business administration. $3 3168311
650 4 $a Recreation. $3 535376
650 4 $a Military studies. $3 2197382
653 $a Generations
653 $a Marina
653 $a Recreation
653 $a Capital Cove Marina
653 $a Baby Boomers
653 $a Gen X
653 $a Gen Y
653 $a Gen Z
690 $a 0310
690 $a 0750
690 $a 0814
710 2 $a Trident University International. $b College of Business Administration. $3 3182816
773 0 $t Dissertations Abstracts International $g 82-03A.
790 $a 1839
791 $a D.B.A.
792 $a 2020
793 $a English
856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28091640