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The Effects of Economic Appeals on S...

Jackson, Christopher J. P.

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The Effects of Economic Appeals on Support for Climate Mitigation Policies.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Effects of Economic Appeals on Support for Climate Mitigation Policies./
Author:	Jackson, Christopher J. P.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
Description:	139 p.
Notes:	Source: Masters Abstracts International, Volume: 81-12.
Contained By:	Masters Abstracts International81-12.
Subject:	Communication. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27964889
ISBN:	9798641583686

The Effects of Economic Appeals on Support for Climate Mitigation Policies.
Jackson, Christopher J. P.

The Effects of Economic Appeals on Support for Climate Mitigation Policies. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 139 p.

Source: Masters Abstracts International, Volume: 81-12.

Thesis (M.A.)--Wake Forest University, 2020.

This item must not be sold to any third party vendors.

Climate change is an existential risk par excellence that threatens the well-being of many forms of life on this planet, both in the status quo and if allowed to continue unabated. Because state-led policies to reduce greenhouse gas emissions require the consent of the governed, it is essential that communicators craft persuasive messages that are effective in swaying public opinion towards supporting such laws. This thesis builds on existing literature to refine and reconceptualize types of economic discourse on environmental issues. It uses social-scientific methods common in communication to test the efficacy of appeals that center climate change's effect on the economy to see if such appeals successfully motivate support for climate mitigation policies. Preliminary results indicate that economic appeals did not significantly outperform the control treatment, whether in terms of generating support for market-based (i.e. carbon pricing) or command-and-control (i.e. nationalization) mitigation policies. This may be because, in line with many previous findings in related fields such as environmental psychology, attempting to re-enforce self-interested reasoning does not tend to promote pro-social attitudes and behaviors. If climate communicators wish to break through to new audiences, economic appeals may not be the answer.

ISBN: 9798641583686Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Attitude formation

The Effects of Economic Appeals on Support for Climate Mitigation Policies.
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520 $a Climate change is an existential risk par excellence that threatens the well-being of many forms of life on this planet, both in the status quo and if allowed to continue unabated. Because state-led policies to reduce greenhouse gas emissions require the consent of the governed, it is essential that communicators craft persuasive messages that are effective in swaying public opinion towards supporting such laws. This thesis builds on existing literature to refine and reconceptualize types of economic discourse on environmental issues. It uses social-scientific methods common in communication to test the efficacy of appeals that center climate change's effect on the economy to see if such appeals successfully motivate support for climate mitigation policies. Preliminary results indicate that economic appeals did not significantly outperform the control treatment, whether in terms of generating support for market-based (i.e. carbon pricing) or command-and-control (i.e. nationalization) mitigation policies. This may be because, in line with many previous findings in related fields such as environmental psychology, attempting to re-enforce self-interested reasoning does not tend to promote pro-social attitudes and behaviors. If climate communicators wish to break through to new audiences, economic appeals may not be the answer.
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