東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Impact of Professional Sports' Twitt...

Sarkis, Gianna.

Linked to FindBook

Google Book

Amazon

博客來

Impact of Professional Sports' Twitter Content on Their Fans.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Impact of Professional Sports' Twitter Content on Their Fans./
Author:	Sarkis, Gianna.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
Description:	58 p.
Notes:	Source: Masters Abstracts International, Volume: 82-07.
Contained By:	Masters Abstracts International82-07.
Subject:	Communication. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28258836
ISBN:	9798557010047

Impact of Professional Sports' Twitter Content on Their Fans.
Sarkis, Gianna.

Impact of Professional Sports' Twitter Content on Their Fans. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 58 p.

Source: Masters Abstracts International, Volume: 82-07.

Thesis (M.S.)--Rochester Institute of Technology, 2020.

This item must not be sold to any third party vendors.

Professional sports organizations have begun to utilize social media to create an online community for fans. These organizations have partnered with companies to create monetary value for the team and the companies, which has led sponsorship from traditional advertising in the arena or venue of the professional sports organization to their team's Twitter account. I investigated how fans of the professional sports organization recognized sponsored content on the organizations' Twitter pages concerning the Communication Theory of Identity (CTI). I then compared the sponsored and organic contents' interaction rates to see if there were similarities or differences between those rates. The interaction rate for professional sports organizations' organic content was found to have a higher rate than sponsored content, and fans did not identify sponsors included in the content. Instead, the fans identified the team or athletes comprised in the content. I conducted a content analysis with the help of four axiomatic positions related to CTI. The axiomatic positions of CTI I used to help identify fan identity were identities that have both content and relationship levels of interpretation and have individual, social, and communal properties. Also, identities are codes expressed in conversations and define membership in communities and have semantic properties representing core symbols, meanings, and labels. I found fans do have a follower identity, but a sponsored post does not impact that identity. Therefore, fans looked at the content for face value and did not notice the sponsors.

ISBN: 9798557010047Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Fans

Impact of Professional Sports' Twitter Content on Their Fans.
LDR:02697nmm a2200373 4500 001 2276227
005 20210427130843.5
008 220723s2020 ||||||||||||||||| ||eng d
020 $a 9798557010047
035 $a (MiAaPQ)AAI28258836
035 $a AAI28258836
040 $a MiAaPQ $c MiAaPQ
100 1 $a Sarkis, Gianna. $3 3554494
245 1 0 $a Impact of Professional Sports' Twitter Content on Their Fans.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2020
300 $a 58 p.
500 $a Source: Masters Abstracts International, Volume: 82-07.
500 $a Advisor: Martin, Kelly Norris.
502 $a Thesis (M.S.)--Rochester Institute of Technology, 2020.
506 $a This item must not be sold to any third party vendors.
520 $a Professional sports organizations have begun to utilize social media to create an online community for fans. These organizations have partnered with companies to create monetary value for the team and the companies, which has led sponsorship from traditional advertising in the arena or venue of the professional sports organization to their team's Twitter account. I investigated how fans of the professional sports organization recognized sponsored content on the organizations' Twitter pages concerning the Communication Theory of Identity (CTI). I then compared the sponsored and organic contents' interaction rates to see if there were similarities or differences between those rates. The interaction rate for professional sports organizations' organic content was found to have a higher rate than sponsored content, and fans did not identify sponsors included in the content. Instead, the fans identified the team or athletes comprised in the content. I conducted a content analysis with the help of four axiomatic positions related to CTI. The axiomatic positions of CTI I used to help identify fan identity were identities that have both content and relationship levels of interpretation and have individual, social, and communal properties. Also, identities are codes expressed in conversations and define membership in communities and have semantic properties representing core symbols, meanings, and labels. I found fans do have a follower identity, but a sponsored post does not impact that identity. Therefore, fans looked at the content for face value and did not notice the sponsors.
590 $a School code: 0465.
650 4 $a Communication. $3 524709
650 4 $a Sports management. $3 3423935
650 4 $a Web studies. $3 2122754
653 $a Fans
653 $a Professional Sports
653 $a Sponsors
653 $a Twitter
690 $a 0459
690 $a 0338
690 $a 0430
690 $a 0646
710 2 $a Rochester Institute of Technology. $b Communication and Media Technologies. $3 1037381
773 0 $t Masters Abstracts International $g 82-07.
790 $a 0465
791 $a M.S.
792 $a 2020
793 $a English
856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28258836