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So Many Choices: An Experimental Stu...

Hoener, Johanna Lee.

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So Many Choices: An Experimental Study of Digital Television Choice, Customization, and Satisfaction.

Record Type:	Electronic resources : Monograph/item
Title/Author:	So Many Choices: An Experimental Study of Digital Television Choice, Customization, and Satisfaction./
Author:	Hoener, Johanna Lee.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
Description:	53 p.
Notes:	Source: Masters Abstracts International, Volume: 82-04.
Contained By:	Masters Abstracts International82-04.
Subject:	Communication. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27995789
ISBN:	9798672125114

So Many Choices: An Experimental Study of Digital Television Choice, Customization, and Satisfaction.
Hoener, Johanna Lee.

So Many Choices: An Experimental Study of Digital Television Choice, Customization, and Satisfaction. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 53 p.

Source: Masters Abstracts International, Volume: 82-04.

Thesis (M.S.)--Portland State University, 2020.

This item must not be sold to any third party vendors.

Internet streaming television is increasingly available in society and is changing the way television is viewed by creating more and more choices for consumers. We no longer watch the same three channels on television, now the consumer controls when, where, and what to watch. Producers of this digital media landscape provide customization mechanisms that consumers also engage in, creating tailored presentations of content. This study seeks to understand what the large landscape of choice does to our satisfaction in viewing choice and what part customization plays in that satisfaction through an experimental-survey design. Drawing from choice literature which points in the direction of satisfaction being lowered when consumers are faced with too many choices, and customization literature from marketing research and business studies, the researchers test 2 hypotheses relating to high choice and low choice groups and customized and non-customized groups and participants subsequent satisfaction. Findings suggest that participants in a high choice and customized environment are more satisfied with their viewing choice, which contradicts much of the choice literature. When it comes to digital media consumers want many choices.

ISBN: 9798672125114Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Internet streaming televison

So Many Choices: An Experimental Study of Digital Television Choice, Customization, and Satisfaction.
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