東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Understanding Customers' Attitude an...

Zhang, Ruihan.

Linked to FindBook

Google Book

Amazon

博客來

Understanding Customers' Attitude and Intention to Use Driverless Cars.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Understanding Customers' Attitude and Intention to Use Driverless Cars./
Author:	Zhang, Ruihan.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
Description:	296 p.
Notes:	Source: Dissertations Abstracts International, Volume: 81-11, Section: B.
Contained By:	Dissertations Abstracts International81-11B.
Subject:	Behavioral psychology. -
Online resource:	https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27988489
ISBN:	9798643187035

Understanding Customers' Attitude and Intention to Use Driverless Cars.
Zhang, Ruihan.

Understanding Customers' Attitude and Intention to Use Driverless Cars. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 296 p.

Source: Dissertations Abstracts International, Volume: 81-11, Section: B.

Thesis (Ph.D.)--University of Northumbria at Newcastle (United Kingdom), 2020.

This item must not be sold to any third party vendors.

The use of driverless cars is a future trend in road transportation and set to improve quality of life. Although marketing studies on technology acceptance are abundant and cross a variety of contexts, few studies investigate thoroughly the key factors influencing customers' intention to use, and explicitly demonstrate the mechanisms in which each factor affect the acceptance of driverless cars. This research adds new knowledge to the body of marketing literature and studies in technology acceptance towards driverless cars. Specifically, this study extends cognition-oriented theories by integrating factors such as perceived enjoyment and perceived societal benefits into the new model to explain how individual perceptions impact user attitude and intention to use driverless cars. The research further uses the habit literature and integrates the status quo bias perspective to hypothesise that in addition to cognitive factors, incumbent system habit as a subconscious source of inertia that contribute to the resistance of adopting driverless cars lies in the use of a traditional automobile vehicle. Drawing on qualitative evidence from 13 interviewees, the key themes that influence customers' perceptions towards driverless cars are disclosed, including perceived travel efficiency, enjoyment, helpfulness, and societal benefits. On the other side, technological issues, hacking and privacy issues, laggard regulations and policies, and concerns about the deterioration in driving skills are barriers to customers' intention to use. The proposed conceptual model is empirically assessed using data collected from 493 potential customers through an online survey. The results illustrate the significant influences, in descending order, of attitude, perceived enjoyment, concerns, perceived travel efficiency and gender on customers' intention to use, and also confirm perceived enjoyment, perceived societal benefits and age as strong factors in consumers' attitude toward driverless cars. Incumbent system habit influences two paths among variables: 1) dampens the positive relationship between attitude and intention to use, and 2) strengthens the negative relationship between concerns and intention to use. Attitude is verified as a mediator between the perceived enjoyment and intention to use. Age differences are also revealed. There are practical implications too for research and development managers in the manufacturing process, and for marketing managers in the retail market.

ISBN: 9798643187035Subjects--Topical Terms:

2122788
Behavioral psychology.
Subjects--Index Terms:

Autonomous vehicles

Understanding Customers' Attitude and Intention to Use Driverless Cars.
LDR:03592nmm a2200325 4500 001 2275267
005 20201202130449.5
008 220723s2020 ||||||||||||||||| ||eng d
020 $a 9798643187035
035 $a (MiAaPQ)AAI27988489
035 $a (MiAaPQ)Northumbria_42409
035 $a AAI27988489
040 $a MiAaPQ $c MiAaPQ
100 1 $a Zhang, Ruihan. $3 3553510
245 1 0 $a Understanding Customers' Attitude and Intention to Use Driverless Cars.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2020
300 $a 296 p.
500 $a Source: Dissertations Abstracts International, Volume: 81-11, Section: B.
500 $a Advisor: Li, Gendao;Lin, Zhibin.
502 $a Thesis (Ph.D.)--University of Northumbria at Newcastle (United Kingdom), 2020.
506 $a This item must not be sold to any third party vendors.
520 $a The use of driverless cars is a future trend in road transportation and set to improve quality of life. Although marketing studies on technology acceptance are abundant and cross a variety of contexts, few studies investigate thoroughly the key factors influencing customers' intention to use, and explicitly demonstrate the mechanisms in which each factor affect the acceptance of driverless cars. This research adds new knowledge to the body of marketing literature and studies in technology acceptance towards driverless cars. Specifically, this study extends cognition-oriented theories by integrating factors such as perceived enjoyment and perceived societal benefits into the new model to explain how individual perceptions impact user attitude and intention to use driverless cars. The research further uses the habit literature and integrates the status quo bias perspective to hypothesise that in addition to cognitive factors, incumbent system habit as a subconscious source of inertia that contribute to the resistance of adopting driverless cars lies in the use of a traditional automobile vehicle. Drawing on qualitative evidence from 13 interviewees, the key themes that influence customers' perceptions towards driverless cars are disclosed, including perceived travel efficiency, enjoyment, helpfulness, and societal benefits. On the other side, technological issues, hacking and privacy issues, laggard regulations and policies, and concerns about the deterioration in driving skills are barriers to customers' intention to use. The proposed conceptual model is empirically assessed using data collected from 493 potential customers through an online survey. The results illustrate the significant influences, in descending order, of attitude, perceived enjoyment, concerns, perceived travel efficiency and gender on customers' intention to use, and also confirm perceived enjoyment, perceived societal benefits and age as strong factors in consumers' attitude toward driverless cars. Incumbent system habit influences two paths among variables: 1) dampens the positive relationship between attitude and intention to use, and 2) strengthens the negative relationship between concerns and intention to use. Attitude is verified as a mediator between the perceived enjoyment and intention to use. Age differences are also revealed. There are practical implications too for research and development managers in the manufacturing process, and for marketing managers in the retail market.
590 $a School code: 5060.
650 4 $a Behavioral psychology. $3 2122788
650 4 $a Transportation. $3 555912
650 4 $a Autonomous vehicles. $3 2179092
653 $a Autonomous vehicles
690 $a 0709
690 $a 0384
710 2 $a University of Northumbria at Newcastle (United Kingdom). $3 3545556
773 0 $t Dissertations Abstracts International $g 81-11B.
790 $a 5060
791 $a Ph.D.
792 $a 2020
793 $a English
856 4 0 $u https://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27988489