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More than a Hashtag: An Examination of the #BlackGirlMagic Phenomenon.

Record Type:	Electronic resources : Monograph/item
Title/Author:	More than a Hashtag: An Examination of the #BlackGirlMagic Phenomenon./
Author:	Aboderin, Olutoyosi Abigail.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
Description:	70 p.
Notes:	Source: Masters Abstracts International, Volume: 80-12.
Contained By:	Masters Abstracts International80-12.
Subject:	African Studies. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13863124
ISBN:	9781392186442

More than a Hashtag: An Examination of the #BlackGirlMagic Phenomenon.
Aboderin, Olutoyosi Abigail.

More than a Hashtag: An Examination of the #BlackGirlMagic Phenomenon. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 70 p.

Source: Masters Abstracts International, Volume: 80-12.

Thesis (M.L.A.)--Temple University, 2019.

This item must not be sold to any third party vendors.

Cashawn Thompson, who is credited for coining the phrase "Black girls are magic" which was later shortened to Black Girl Magic, says in an interview with the Los Angeles Times that "at its core, the purpose of this movement is to create a platform where women of color can stand together against "the stereotyping, colorism, misogynoir and racism that is often their lived experience." Julee Wilson, Fashion Senior Editor at Essence Magazine, reflects Thompson in her article written for HuffPost saying, "Black Girl Magic is a term used to illustrate the universal awesomeness of black women. It's about celebrating anything we deem particularly dope, inspiring, or mind-blowing about ourselves." (Wilson, 2016) Nielsen Media Research similarly defines #BlackGirlMagic as "a cross-platform gathering of empowered Black women who uplift each other and shine a light on the impressive accomplishments of Black women throughout the world, a hashtag which uncovers and addresses the daily racism that some black women face at work."(Nielsen, 2017) As subliminally acknowledged throughout all of the aforementioned interpretations, #BlackGirlMagic has grown bigger than a mere symbol used to categorize a trending topic for Black women. #BlackGirlMagic has become a phenomenon that, if engaged with correctly, could produce an effective change in the everyday lives of the African community. This research examines #BlackGirlMagic as more than a hashtag, but rather a virtual movement that has the potential to create actual lived experiences. The #BlackGirlMagic Phenomenon, as I deem it, is a process in which the amount of positivity, visibility, and empowerment associated with Black women is gradually increased via the virtual realm and translated to reality. The movement consists of the virtual and actual reactions of African/Black women against oppression and trademarks the unrivaled way black women adapt information that relates to their own specific experiences.Social media continues to grow as a space used by African/Black women to empower themselves, discuss topics specific to them, and generate constructive visibility in the public sphere. With 117 million users in the United States, Instagram ranks number two in the United States' leading social media apps as of July 2018 with 39% of Instagram's users being women (Statista, 2018). Studies show that the majority of Instagram users are either Millennials and Post-Millennial (between the ages of 18-29) making up 59% of all Instagram users in the United states, or Generation X (between the ages of 30-49) making up 33% of all Instagram users in the United States (Sprout, 2018). According to Pew Research Center in January 2018, 43% of Instagram users are Black as opposed to 32% of Whites and 39% of Hispanics making Instagram the top social media platform used primarily by African Americans, followed closely by Twitter then LinkedIn (Pew Research, 2018). More thorough research completed by Nielsen Media Research in 2017 shows that among all social media platforms, Instagram ranked third to YouTube and Facebook among black women audiences. Even more astonishing was that findings show Black women spend more weekly time using apps and internet browsing than total women in the United States (Nielsen, 2018). Nielsen Media Research acknowledged the significance of black women on social media saying, "Black women, more than any demographic group, have taken social media and adopted it for higher purposes" (Nielsen, 2017). The findings shown in these studies have brought to reality the within this digital experience.There has a been a significant amount of studies done on #BlackGirlMagic as a movement from a feministic approach. Some scholar's most recent work in this tone include: Feminista Jones' book, (2019) Reclaiming Our Space: How Black Feminists Are Changing the World from the Tweets to the Streets, Dr. Catherine Knight Steele's (2019) Black Girl Labor as Magic: Toward an understanding of Digital Black Feminism, Quenette L. Walton and Olubunmi Basirat Oyewuwo-Gassikia's work entitled, The Case for #BlackGirlMagic: Application of a Strengths-Based, Intersectional Practice Framework for Working With Black Women With Depression, Aria S. Halliday and Nadia E. Brown's online publication, The Power of Black Girl Magic Anthems: Nicki Minaj, Beyonce, and "Feeling Myself" as Political Empowerment. Most popularly has been the use and study of #BlackGirlMagic as an adjective to discuss the achievements of African/Black women all over the world. Some work fashioned in this manner include Beverly Bond's Black Girls Rock which include thoughts on modern-day black feminism from Rebecca Walker, Melissa Harris-Perry, and Joan Morgan. This work, More Than A Hashtag: An Examination of the #BlackGirlMagic Phenomenon, however, seeks to give a more critical insight to this socio-political movement from an Afrocentric approach because we cannot accurately and ethically study African people from a paradigm outside of an African context.In examining the #BlackGirlMagic phenomenon, this paper will seek to do the following: 1) observe the #BlackGirlMagic Movement as a manifestation of the essence of African culture, 2) distinguish the threat feminism poses on the beneficial impact of #BlackGirlMagic, 3) suggest ways in which African people can combat the delimitations of #BlackGirlMagic and engage with this phenomenon Afrocentrically and 4) provide a communication model grounded in the Afrocentric Paradigm through which African people can intercept this potential movement and the detrimental portrayal of Africans in the media.

ISBN: 9781392186442Subjects--Topical Terms:

1669436
African Studies.
Subjects--Index Terms:

African American women

More than a Hashtag: An Examination of the #BlackGirlMagic Phenomenon.
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(Wilson, 2016) Nielsen Media Research similarly defines #BlackGirlMagic as "a cross-platform gathering of empowered Black women who uplift each other and shine a light on the impressive accomplishments of Black women throughout the world, a hashtag which uncovers and addresses the daily racism that some black women face at work."(Nielsen, 2017) As subliminally acknowledged throughout all of the aforementioned interpretations, #BlackGirlMagic has grown bigger than a mere symbol used to categorize a trending topic for Black women. #BlackGirlMagic has become a phenomenon that, if engaged with correctly, could produce an effective change in the everyday lives of the African community. This research examines #BlackGirlMagic as more than a hashtag, but rather a virtual movement that has the potential to create actual lived experiences. The #BlackGirlMagic Phenomenon, as I deem it, is a process in which the amount of positivity, visibility, and empowerment associated with Black women is gradually increased via the virtual realm and translated to reality. The movement consists of the virtual and actual reactions of African/Black women against oppression and trademarks the unrivaled way black women adapt information that relates to their own specific experiences.Social media continues to grow as a space used by African/Black women to empower themselves, discuss topics specific to them, and generate constructive visibility in the public sphere. With 117 million users in the United States, Instagram ranks number two in the United States' leading social media apps as of July 2018 with 39% of Instagram's users being women (Statista, 2018). Studies show that the majority of Instagram users are either Millennials and Post-Millennial (between the ages of 18-29) making up 59% of all Instagram users in the United states, or Generation X (between the ages of 30-49) making up 33% of all Instagram users in the United States (Sprout, 2018). According to Pew Research Center in January 2018, 43% of Instagram users are Black as opposed to 32% of Whites and 39% of Hispanics making Instagram the top social media platform used primarily by African Americans, followed closely by Twitter then LinkedIn (Pew Research, 2018). More thorough research completed by Nielsen Media Research in 2017 shows that among all social media platforms, Instagram ranked third to YouTube and Facebook among black women audiences. Even more astonishing was that findings show Black women spend more weekly time using apps and internet browsing than total women in the United States (Nielsen, 2018). Nielsen Media Research acknowledged the significance of black women on social media saying, "Black women, more than any demographic group, have taken social media and adopted it for higher purposes" (Nielsen, 2017). The findings shown in these studies have brought to reality the within this digital experience.There has a been a significant amount of studies done on #BlackGirlMagic as a movement from a feministic approach. Some scholar's most recent work in this tone include: Feminista Jones' book, (2019) Reclaiming Our Space: How Black Feminists Are Changing the World from the Tweets to the Streets, Dr. Catherine Knight Steele's (2019) Black Girl Labor as Magic: Toward an understanding of Digital Black Feminism, Quenette L. Walton and Olubunmi Basirat Oyewuwo-Gassikia's work entitled, The Case for #BlackGirlMagic: Application of a Strengths-Based, Intersectional Practice Framework for Working With Black Women With Depression, Aria S. Halliday and Nadia E. Brown's online publication, The Power of Black Girl Magic Anthems: Nicki Minaj, Beyonce, and "Feeling Myself" as Political Empowerment. Most popularly has been the use and study of #BlackGirlMagic as an adjective to discuss the achievements of African/Black women all over the world. Some work fashioned in this manner include Beverly Bond's Black Girls Rock which include thoughts on modern-day black feminism from Rebecca Walker, Melissa Harris-Perry, and Joan Morgan. This work, More Than A Hashtag: An Examination of the #BlackGirlMagic Phenomenon, however, seeks to give a more critical insight to this socio-political movement from an Afrocentric approach because we cannot accurately and ethically study African people from a paradigm outside of an African context.In examining the #BlackGirlMagic phenomenon, this paper will seek to do the following: 1) observe the #BlackGirlMagic Movement as a manifestation of the essence of African culture, 2) distinguish the threat feminism poses on the beneficial impact of #BlackGirlMagic, 3) suggest ways in which African people can combat the delimitations of #BlackGirlMagic and engage with this phenomenon Afrocentrically and 4) provide a communication model grounded in the Afrocentric Paradigm through which African people can intercept this potential movement and the detrimental portrayal of Africans in the media.
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