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The Intellective Touch: A Phenomenol...

Pugen, Adam.

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The Intellective Touch: A Phenomenology of Digital Modernism.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Intellective Touch: A Phenomenology of Digital Modernism./
Author:	Pugen, Adam.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
Description:	409 p.
Notes:	Source: Dissertations Abstracts International, Volume: 82-01, Section: A.
Contained By:	Dissertations Abstracts International82-01A.
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27740440
ISBN:	9798662392342

The Intellective Touch: A Phenomenology of Digital Modernism.
Pugen, Adam.

The Intellective Touch: A Phenomenology of Digital Modernism. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 409 p.

Source: Dissertations Abstracts International, Volume: 82-01, Section: A.

Thesis (Ph.D.)--University of Toronto (Canada), 2020.

This item must not be sold to any third party vendors.

This dissertation re-examines the methods of existential phenomenology and media ecology by situating both within the aesthetics of "digital modernism," which, following the media scholar Marshall McLuhan, I employ as an "anti-environment" to reveal the psychic and sensory attitudes engendered by the digital media environment. Drawing on McLuhan's reading of the cultural environment constituted by electric media as - what the media ecologist Walter Ong famously labeled - "secondary orality," I argue that the environment constituted by digital media is more profitably understood as "secondary literacy," a term that Ong employed but did not develop. In contrast to the "secondary orality" of the electric environment, which, according to both Ong and McLuhan, retrieves the psychic attitudes associated with pre-literate tribalism, I characterize the "secondary literacy" of the digital environment as retrieving the psychic attitudes associated with ancient Greek and medieval manuscript literacy. Through contextualizing the interpretive attitudes of Husserl's phenomenology and McLuhan's media ecology within the primary literacy of medieval manuscript culture, I argue that both may function as important theoretical lenses, through which the attitudes of digital secondary literacy can be uncovered. On the basis of this theoretical integration, through which I analyze the artistic work of Laszlo Moholy-Nagy, Paul Klee, Christopher Alexander, and Anton Webern, I re-evaluate McLuhan's use of modernist aesthetics as an anti-environment to the electric environment so as to position modernist aesthetics as an anti-environment to the digital environment.

ISBN: 9798662392342Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Digital Culture

The Intellective Touch: A Phenomenology of Digital Modernism.
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500 $a Source: Dissertations Abstracts International, Volume: 82-01, Section: A.
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520 $a This dissertation re-examines the methods of existential phenomenology and media ecology by situating both within the aesthetics of "digital modernism," which, following the media scholar Marshall McLuhan, I employ as an "anti-environment" to reveal the psychic and sensory attitudes engendered by the digital media environment. Drawing on McLuhan's reading of the cultural environment constituted by electric media as - what the media ecologist Walter Ong famously labeled - "secondary orality," I argue that the environment constituted by digital media is more profitably understood as "secondary literacy," a term that Ong employed but did not develop. In contrast to the "secondary orality" of the electric environment, which, according to both Ong and McLuhan, retrieves the psychic attitudes associated with pre-literate tribalism, I characterize the "secondary literacy" of the digital environment as retrieving the psychic attitudes associated with ancient Greek and medieval manuscript literacy. Through contextualizing the interpretive attitudes of Husserl's phenomenology and McLuhan's media ecology within the primary literacy of medieval manuscript culture, I argue that both may function as important theoretical lenses, through which the attitudes of digital secondary literacy can be uncovered. On the basis of this theoretical integration, through which I analyze the artistic work of Laszlo Moholy-Nagy, Paul Klee, Christopher Alexander, and Anton Webern, I re-evaluate McLuhan's use of modernist aesthetics as an anti-environment to the electric environment so as to position modernist aesthetics as an anti-environment to the digital environment.
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