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When Humanity Meets Technology: Cont...

Wang, Yingwen.

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When Humanity Meets Technology: Contemplating Neil Postman's Critique of Advertising.

Record Type:	Electronic resources : Monograph/item
Title/Author:	When Humanity Meets Technology: Contemplating Neil Postman's Critique of Advertising./
Author:	Wang, Yingwen.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
Description:	174 p.
Notes:	Source: Dissertations Abstracts International, Volume: 80-12, Section: A.
Contained By:	Dissertations Abstracts International80-12A.
Subject:	Marketing. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13809356
ISBN:	9781392190746

When Humanity Meets Technology: Contemplating Neil Postman's Critique of Advertising.
Wang, Yingwen.

When Humanity Meets Technology: Contemplating Neil Postman's Critique of Advertising. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 174 p.

Source: Dissertations Abstracts International, Volume: 80-12, Section: A.

Thesis (Ph.D.)--Duquesne University, 2019.

This item is not available from ProQuest Dissertations & Theses.

This project aims to contemplate Postman's critique of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today's mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The concern about how communication media affect human perception, understanding, and behavior, resides within the central claim of the study of media ecology. Thus, this project investigates IMC through the lens of Postman's media ecology perspectives, and argues that Postman's prescient ideas provide both hope and constructive insights. Moreover, Postman's thermostatic perspective, rooted in media ecology, offers a functional and creative approach to understanding IMC and seeking improvement of IMC practices in today's mediated environment.

ISBN: 9781392190746Subjects--Topical Terms:

536353
Marketing.
Subjects--Index Terms:

Advertising

When Humanity Meets Technology: Contemplating Neil Postman's Critique of Advertising.
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500 $a Publisher info.: Dissertation/Thesis.
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502 $a Thesis (Ph.D.)--Duquesne University, 2019.
506 $a This item is not available from ProQuest Dissertations & Theses.
506 $a This item must not be added to any third party search indexes.
506 $a This item must not be sold to any third party vendors.
520 $a This project aims to contemplate Postman's critique of advertising and offer insights to understand Integrated Marketing Communication (IMC) in today's mediated environment. As an essential component of IMC, the history of advertising demonstrates and documents that the medium of communication has an extensive influence on IMC practices. The concern about how communication media affect human perception, understanding, and behavior, resides within the central claim of the study of media ecology. Thus, this project investigates IMC through the lens of Postman's media ecology perspectives, and argues that Postman's prescient ideas provide both hope and constructive insights. Moreover, Postman's thermostatic perspective, rooted in media ecology, offers a functional and creative approach to understanding IMC and seeking improvement of IMC practices in today's mediated environment.
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