東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

Tackling Disease and Denials: The Im...

Barrett, Logan Patrick.

Linked to FindBook

Google Book

Amazon

博客來

Tackling Disease and Denials: The Image Repair Strategies of the National Football League's Response to CTE and Concussions.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Tackling Disease and Denials: The Image Repair Strategies of the National Football League's Response to CTE and Concussions./
Author:	Barrett, Logan Patrick.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
Description:	60 p.
Notes:	Source: Masters Abstracts International, Volume: 81-11.
Contained By:	Masters Abstracts International81-11.
Subject:	Journalism. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28015998
ISBN:	9798645445157

Tackling Disease and Denials: The Image Repair Strategies of the National Football League's Response to CTE and Concussions.
Barrett, Logan Patrick.

Tackling Disease and Denials: The Image Repair Strategies of the National Football League's Response to CTE and Concussions. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 60 p.

Source: Masters Abstracts International, Volume: 81-11.

Thesis (M.A.)--Auburn University, 2020.

This item must not be sold to any third party vendors.

This study discusses the National Football League's (NFL) response campaign to concussions and chronic traumatic encephalopathy (CTE) primarily focusing on the response during the tenure of NFL Commissioner Roger Goodell. This is a relevant topic due to the massive following of professional football and the economic and cultural impact that the sport of football possesses. This study uses William Benoit's Theory of Image Restoration (1995) and its strategies to evaluate the different aspects of the NFL's campaign. To do this as accurately and as detailed as possible, this study will split the NFL's campaign into three prongs: the communicative, the programs and initiatives, and the investments in research. The research questions address the strategies used in each of the prongs individually and collectively and contrasts which strategies were used in each prong. Multiple levels of coding were done on several different items to develop a better idea of what strategies were used and why. The results found that the NFL primarily used corrective action followed by bolstering in their response campaign to concussions and CTE supporting the argument made by Compton and Compton (2015).

ISBN: 9798645445157Subjects--Topical Terms:

576107
Journalism.
Subjects--Index Terms:

Chronic traumatic encephalopathy

Tackling Disease and Denials: The Image Repair Strategies of the National Football League's Response to CTE and Concussions.
LDR:02361nmm a2200349 4500 001 2274016
005 20201109125410.5
008 220629s2020 ||||||||||||||||| ||eng d
020 $a 9798645445157
035 $a (MiAaPQ)AAI28015998
035 $a (MiAaPQ)Auburn104157126
035 $a AAI28015998
040 $a MiAaPQ $c MiAaPQ
100 1 $a Barrett, Logan Patrick. $3 3551479
245 1 0 $a Tackling Disease and Denials: The Image Repair Strategies of the National Football League's Response to CTE and Concussions.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2020
300 $a 60 p.
500 $a Source: Masters Abstracts International, Volume: 81-11.
500 $a Advisor: Milford, Michael;Sisson, Diana;Carvalho, John.
502 $a Thesis (M.A.)--Auburn University, 2020.
506 $a This item must not be sold to any third party vendors.
520 $a This study discusses the National Football League's (NFL) response campaign to concussions and chronic traumatic encephalopathy (CTE) primarily focusing on the response during the tenure of NFL Commissioner Roger Goodell. This is a relevant topic due to the massive following of professional football and the economic and cultural impact that the sport of football possesses. This study uses William Benoit's Theory of Image Restoration (1995) and its strategies to evaluate the different aspects of the NFL's campaign. To do this as accurately and as detailed as possible, this study will split the NFL's campaign into three prongs: the communicative, the programs and initiatives, and the investments in research. The research questions address the strategies used in each of the prongs individually and collectively and contrasts which strategies were used in each prong. Multiple levels of coding were done on several different items to develop a better idea of what strategies were used and why. The results found that the NFL primarily used corrective action followed by bolstering in their response campaign to concussions and CTE supporting the argument made by Compton and Compton (2015).
590 $a School code: 0012.
650 4 $a Journalism. $3 576107
650 4 $a Mass communications. $3 3422380
650 4 $a Sports management. $3 3423935
653 $a Chronic traumatic encephalopathy
653 $a Sports injuries
690 $a 0391
690 $a 0430
690 $a 0708
710 2 $a Auburn University. $3 1020457
773 0 $t Masters Abstracts International $g 81-11.
790 $a 0012
791 $a M.A.
792 $a 2020
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=28015998