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How Athletic Development Education a...

Mickey, Lewis Alexander Klepfer.

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How Athletic Development Education and Peer Influence Impact Intention to Give Among Division I Power 5 Student-Athletes.

Record Type:	Electronic resources : Monograph/item
Title/Author:	How Athletic Development Education and Peer Influence Impact Intention to Give Among Division I Power 5 Student-Athletes./
Author:	Mickey, Lewis Alexander Klepfer.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
Description:	47 p.
Notes:	Source: Masters Abstracts International, Volume: 82-01.
Contained By:	Masters Abstracts International82-01.
Subject:	Sports management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27957821
ISBN:	9798607341855

How Athletic Development Education and Peer Influence Impact Intention to Give Among Division I Power 5 Student-Athletes.
Mickey, Lewis Alexander Klepfer.

How Athletic Development Education and Peer Influence Impact Intention to Give Among Division I Power 5 Student-Athletes. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 47 p.

Source: Masters Abstracts International, Volume: 82-01.

Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2020.

This item must not be sold to any third party vendors.

Understanding motivations and constraints for giving to athletic development organizations has become increasingly important in the world of college athletics. Furthermore, as the growing number of athletic departments continue to increase expenditures as a result of the ongoing competitive arms race, it is vital to maximize existing revenue streams and generate innovative solutions to increase revenue from untapped donor segments. This study investigates current student-athletes at a Division I institution to determine how much this population knows about the efforts made by the athletic development organization on campus. Additionally, this study will investigate two potential variables, athletic development education and peer influence, as possible influencers in increasing current student-athlete's intention to give post-graduation. Findings suggest that many student-athletes are not aware of their athletic development organization's operational efforts. In addition, athletic development education and peer influence both emerged as opportunities for practitioners to increase intention to give among the current student-athlete population. As a result, development officers should form relationships with student-athletes by performing educational outreach to inform them of the benefits they are awarded while they are enrolled, rather than waiting until after graduation to start this process.

ISBN: 9798607341855Subjects--Topical Terms:

3423935
Sports management.
Subjects--Index Terms:

Athletics

How Athletic Development Education and Peer Influence Impact Intention to Give Among Division I Power 5 Student-Athletes.
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