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From Whining to Winning: An Empirica...

Coleman, Cori.

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From Whining to Winning: An Empirical Analysis of the Effects of a Championship on Consumer Behavior.

Record Type:	Electronic resources : Monograph/item
Title/Author:	From Whining to Winning: An Empirical Analysis of the Effects of a Championship on Consumer Behavior./
Author:	Coleman, Cori.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2018,
Description:	36 p.
Notes:	Source: Masters Abstracts International, Volume: 79-12.
Contained By:	Masters Abstracts International79-12.
Subject:	Sports Management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=10784614
ISBN:	9780438033979

From Whining to Winning: An Empirical Analysis of the Effects of a Championship on Consumer Behavior.
Coleman, Cori.

From Whining to Winning: An Empirical Analysis of the Effects of a Championship on Consumer Behavior. - Ann Arbor : ProQuest Dissertations & Theses, 2018 - 36 p.

Source: Masters Abstracts International, Volume: 79-12.

Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2018.

This item must not be sold to any third party vendors.

In 2016, the Chicago Cubs won the World Series, and for the first time in Cubs' fans' lives, they were champions. This study sought to understand the effects of a 1st time championship without the bias of expectations from previous success on various demographic groups. The resulting exploratory research paper utilized the Cubs' win as a natural experiment. A total of 202 fans responded to an online survey placed on Cubs fan sites on social media. Among other results, data analysis indicated that team identification was significant in affecting a fan's propensity to BIRG and predicted nearly five percent of the variance in the propensity to BIRG. Overall, the included factors were successfully able to predict 8% of the variance in propensity to BIRG. This study shined a light on what factors may predict BIRGing behaviors on a group of fans that have finally celebrated a long-awaited championship.

ISBN: 9780438033979Subjects--Topical Terms:

2122869
Sports Management.
Subjects--Index Terms:

Birging

From Whining to Winning: An Empirical Analysis of the Effects of a Championship on Consumer Behavior.
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300 $a 36 p.
500 $a Source: Masters Abstracts International, Volume: 79-12.
500 $a Publisher info.: Dissertation/Thesis.
500 $a Advisor: Jensen, Jonathan A.
502 $a Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2018.
506 $a This item must not be sold to any third party vendors.
520 $a In 2016, the Chicago Cubs won the World Series, and for the first time in Cubs' fans' lives, they were champions. This study sought to understand the effects of a 1st time championship without the bias of expectations from previous success on various demographic groups. The resulting exploratory research paper utilized the Cubs' win as a natural experiment. A total of 202 fans responded to an online survey placed on Cubs fan sites on social media. Among other results, data analysis indicated that team identification was significant in affecting a fan's propensity to BIRG and predicted nearly five percent of the variance in the propensity to BIRG. Overall, the included factors were successfully able to predict 8% of the variance in propensity to BIRG. This study shined a light on what factors may predict BIRGing behaviors on a group of fans that have finally celebrated a long-awaited championship.
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653 $a First time championship
653 $a Sport consumer behavior
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