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A Strategic Method for Optimizing th...

Gadowski, Christopher Richard.

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A Strategic Method for Optimizing the Sale of Information Technology Products in German Speaking Countries: A Business Process Modeling Application.

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	A Strategic Method for Optimizing the Sale of Information Technology Products in German Speaking Countries: A Business Process Modeling Application./
作者:	Gadowski, Christopher Richard.
出版者:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
面頁冊數:	76 p.
附註:	Source: Masters Abstracts International, Volume: 81-09.
Contained By:	Masters Abstracts International81-09.
標題:	Business administration. -
電子資源:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27736255
ISBN:	9781392636541

A Strategic Method for Optimizing the Sale of Information Technology Products in German Speaking Countries: A Business Process Modeling Application.
Gadowski, Christopher Richard.

A Strategic Method for Optimizing the Sale of Information Technology Products in German Speaking Countries: A Business Process Modeling Application. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 76 p.

Source: Masters Abstracts International, Volume: 81-09.

Thesis (M.B.A.)--Webster University, 2019.

This item must not be sold to any third party vendors.

Competition is steadily increasing in the IT-industry through factors such as globalism and the increase of the development rate of technology. In order to keep up with changing times, an analysis of one's current sales process is vital in order to critically review and optimize the way an organization's products are sold. The proposed method for this critical analysis is based on a technique called business process modeling, paired with strategic framework. Business process modeling, in this sense, involves drawing a sequential map representing the activities in a process, therefore giving the analyst a view of each respective activity, both in isolation and in the process's entirety. Through business process modeling, optimization points for the sales process in the areas of digitization, personalization, and simplification, can be analyzed. From a strategy point of view, such a method enables the responsible decision makers of an organization to analyze the sales process with strategic principles and goals. In the scope of this research project, a German use-case organization with a reach to all German-speaking countries will be used in order to apply the to-be-established method. In addition, academics shall be interviewed, in order to gain an understanding of the viewpoint of the responsible decision makers in this process. Through this pairing, concrete optimization points can be defined in an innovative way.

ISBN: 9781392636541Subjects--Topical Terms:

3168311
Business administration.
Subjects--Index Terms:

Business process modeling notation

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300 $a 76 p.
500 $a Source: Masters Abstracts International, Volume: 81-09.
500 $a Advisor: Eskerod, Pernille.
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506 $a This item must not be sold to any third party vendors.
520 $a Competition is steadily increasing in the IT-industry through factors such as globalism and the increase of the development rate of technology. In order to keep up with changing times, an analysis of one's current sales process is vital in order to critically review and optimize the way an organization's products are sold. The proposed method for this critical analysis is based on a technique called business process modeling, paired with strategic framework. Business process modeling, in this sense, involves drawing a sequential map representing the activities in a process, therefore giving the analyst a view of each respective activity, both in isolation and in the process's entirety. Through business process modeling, optimization points for the sales process in the areas of digitization, personalization, and simplification, can be analyzed. From a strategy point of view, such a method enables the responsible decision makers of an organization to analyze the sales process with strategic principles and goals. In the scope of this research project, a German use-case organization with a reach to all German-speaking countries will be used in order to apply the to-be-established method. In addition, academics shall be interviewed, in order to gain an understanding of the viewpoint of the responsible decision makers in this process. Through this pairing, concrete optimization points can be defined in an innovative way.
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650 4 $a Management. $3 516664
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653 $a Business Process Management
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