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Amateurism, Player Compensation, and College Sports: An Analysis of the Perceived Effects of a Free Market Model on the National Collegiate Athletic Association and Three Stakeholders of Division I Athletics.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Amateurism, Player Compensation, and College Sports: An Analysis of the Perceived Effects of a Free Market Model on the National Collegiate Athletic Association and Three Stakeholders of Division I Athletics./
Author:	Hart, Steven.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
Description:	206 p.
Notes:	Source: Masters Abstracts International, Volume: 81-06.
Contained By:	Masters Abstracts International81-06.
Subject:	Sports management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=22582941
ISBN:	9781088334683

Amateurism, Player Compensation, and College Sports: An Analysis of the Perceived Effects of a Free Market Model on the National Collegiate Athletic Association and Three Stakeholders of Division I Athletics.
Hart, Steven.

Amateurism, Player Compensation, and College Sports: An Analysis of the Perceived Effects of a Free Market Model on the National Collegiate Athletic Association and Three Stakeholders of Division I Athletics. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 206 p.

Source: Masters Abstracts International, Volume: 81-06.

Thesis (M.S.)--The Florida State University, 2019.

This item must not be sold to any third party vendors.

The debate about student-athlete compensation in college athletics has received increased media attention in the past decade. As many parties continue to call for the National Collegiate Athletic Association (the NCAA) to reform its organizational model and rulebook, commentators have proposed several alternatives to the current amateurism model. Among the most commonly discussed is a free market model. This model, arguably, would have the most significant impact on the NCAA and its stakeholders. Critics and proponents of such a model disagree as to what the impacts would be on the NCAA and its ability to achieve its organizational purposes, including governing the fairness of competition and establishing rules defining the amateur status of student-athletes (Beggs et. al., 2004). The purpose of this study was to investigate managers and stakeholder groups' perceptions of a free market system on the organizational structure and the ability of the NCAA to achieve its organizational goals, and the impact on three key stakeholders: Division I athletic departments, Division I student-athletes, and sports law attorneys.Since much of the current discussion about the future of the NCAA is proffered by industry commentators, celebrities, and sports writers, there is a need to identify and gain perspective from key stakeholders who would directly affect and be affected by a change to the current student-athlete compensation model. Stakeholder theory was used as a framework for substantiating the importance of key stakeholders in college athletics. Stakeholder theory helps an organization explore the interests, expectations and perspectives of those who affect and are affected by its actions insomuch a decision maker can accordingly develop appropriate strategies and policies for responding to both internal and external influences (Hester, Bradley, & Adams, 2012). The three stakeholder groups chosen for this study included division I intercollegiate athletic administrators, division I student-athletes, and sports law attorneys. These stakeholder groups were selected because of their potential to be impacted by the implementation of a free market model. By way of understanding the importance of the three key stakeholders, this thesis focuses on exploring their perception of: 1) what a free market model is for intercollegiate athletics, and 2) how such a free market model would potentially impact the development of the NCAA and stakeholders themselves. To facilitate the study, semi-structured interviews with eight participants were conducted. The participants included two members from each of the above-mentioned stakeholder groups (i.e. two division I student-athletes, two sports law attorneys and two division I athletic administrators) as well as two NCAA committee members. Those participants were chosen through a process of purposive sampling created through a set of specific criteria (e.g. only student athletes who played football or basketball were selected to participate). Semi-structured interview questions were developed based on the research questions listed in this study. All interviews were recorded and participants' answers were transcribed. The transcribed interviews were reviewed and key words and themes emerging from the interviews were identified. The data was then analyzed using conventional qualitative content analysis. Results of the study revealed that stakeholders of the NCAA have varying ideas of what a free market model is for intercollegiate athletics. Both NCAA committee members described a free market for intercollegiate athletics as a pay-for-play model. The attorneys' perceptions were related to a traditional economic definition of a free market. Other ideas were similar to a professional model where salary caps are negotiated through a process of collective bargaining. A key finding from this study is that there are differences in stakeholder perceptions of how a free market model would potentially impact the development of the NCAA and stakeholders. Many of the perceptions identified amongst all or most of the stakeholders interviewed are uncommon in the media narratives about the future of the NCAA. Future implications of the findings on stakeholder theory were discussed.

ISBN: 9781088334683Subjects--Topical Terms:

3423935
Sports management.
Subjects--Index Terms:

Student-athlete compensation

Amateurism, Player Compensation, and College Sports: An Analysis of the Perceived Effects of a Free Market Model on the National Collegiate Athletic Association and Three Stakeholders of Division I Athletics.
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