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Who Benefits from Local? Participant...

Kellogg, Stephanie.

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Who Benefits from Local? Participants in Direct-to-Consumer Marketing Outlets for Agricultural Products in Los Angeles.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Who Benefits from Local? Participants in Direct-to-Consumer Marketing Outlets for Agricultural Products in Los Angeles./
Author:	Kellogg, Stephanie.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
Description:	60 p.
Notes:	Source: Masters Abstracts International, Volume: 81-05.
Contained By:	Masters Abstracts International81-05.
Subject:	Urban planning. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13900849
ISBN:	9781088384602

Who Benefits from Local? Participants in Direct-to-Consumer Marketing Outlets for Agricultural Products in Los Angeles.
Kellogg, Stephanie.

Who Benefits from Local? Participants in Direct-to-Consumer Marketing Outlets for Agricultural Products in Los Angeles. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 60 p.

Source: Masters Abstracts International, Volume: 81-05.

Thesis (M.U.R.P.)--University of California, Los Angeles, 2019.

This item must not be sold to any third party vendors.

The purpose of this study was to assess the attributes of vendors certified to sell produce in Los Angeles County farmers markets and relate these vendor attributes to goals of the "local food movement." This movement is characterized by marked consumer preference for locally produced food. In particular, data were collected through qualitative interviews and quantitative producer output records to determine whether markets support an alternative production model akin to the local food movement, or whether markets supplement established mass-production oriented producers. Markets are considered to support a different kind of agricultural practice if participants in the markets are largely growers that rely on Direct-to-Consumer (DTC) marketing for a significant portion of their revenue. Because reliable responses to this line of inquiry are particularly rare, results are not conclusive. Instead, they are meant to draw inferences, and help to provide context for a more thorough analysis of the topic. This research demonstrates that farmer's markets benefit both more large-scale producers and small-scale than is typical for farms in California, but is also particularly detrimental to mid-scale producers.

ISBN: 9781088384602Subjects--Topical Terms:

2122922
Urban planning.
Subjects--Index Terms:

Los Angeles

Who Benefits from Local? Participants in Direct-to-Consumer Marketing Outlets for Agricultural Products in Los Angeles.
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500 $a Source: Masters Abstracts International, Volume: 81-05.
500 $a Advisor: Tilly, Chris.
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520 $a The purpose of this study was to assess the attributes of vendors certified to sell produce in Los Angeles County farmers markets and relate these vendor attributes to goals of the "local food movement." This movement is characterized by marked consumer preference for locally produced food. In particular, data were collected through qualitative interviews and quantitative producer output records to determine whether markets support an alternative production model akin to the local food movement, or whether markets supplement established mass-production oriented producers. Markets are considered to support a different kind of agricultural practice if participants in the markets are largely growers that rely on Direct-to-Consumer (DTC) marketing for a significant portion of their revenue. Because reliable responses to this line of inquiry are particularly rare, results are not conclusive. Instead, they are meant to draw inferences, and help to provide context for a more thorough analysis of the topic. This research demonstrates that farmer's markets benefit both more large-scale producers and small-scale than is typical for farms in California, but is also particularly detrimental to mid-scale producers.
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653 $a Agricultural Products
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