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What Informs Our Visual Taste? The I...

Zenner, Shannon.

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What Informs Our Visual Taste? The Impact of Personality and Political Orientation on Visual Preferences.

Record Type:	Electronic resources : Monograph/item
Title/Author:	What Informs Our Visual Taste? The Impact of Personality and Political Orientation on Visual Preferences./
Author:	Zenner, Shannon.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
Description:	206 p.
Notes:	Source: Dissertations Abstracts International, Volume: 82-01, Section: A.
Contained By:	Dissertations Abstracts International82-01A.
Subject:	Mass communications. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27958215
ISBN:	9798641238715

What Informs Our Visual Taste? The Impact of Personality and Political Orientation on Visual Preferences.
Zenner, Shannon.

What Informs Our Visual Taste? The Impact of Personality and Political Orientation on Visual Preferences. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 206 p.

Source: Dissertations Abstracts International, Volume: 82-01, Section: A.

Thesis (Ph.D.)--The University of North Carolina at Chapel Hill, 2020.

This item must not be sold to any third party vendors.

A survey of 976 participants was conducted to explore relationships between visual aesthetic preferences, personality traits, and political orientation. Two key visual aesthetic dimensions were used to evaluate visual aesthetic dimensions. The first dimension was the level of abstraction versus representativeness of a visual, the latter pole describing visuals that are clearly intended to reference a real object because the depicted object is easily recognizable, if not realistic. The second dimension was the level of curved versus angular visuals. Previous research has investigated these dimensions primarily with fine art materials. However, none of these studies have looked at these dimensions with graphic design materials. Therefore, this study adds to the existing literature by extending the measure of visual aesthetic preferences to graphic design domains, with the ultimate goal being to inform graphic design engaged in political and other advertising projects. Results of the survey indicate clear preferences for representative images over more abstract images and curved shapes over more angular shapes. Most importantly, these preferences were the same for traditional visual measures, such as fine art and shapes, as it was for the graphic design visuals used, logos and typography. Additional results support the idea that personality, political orientation, and visual preferences are related.

ISBN: 9798641238715Subjects--Topical Terms:

3422380
Mass communications.
Subjects--Index Terms:

Fonts

What Informs Our Visual Taste? The Impact of Personality and Political Orientation on Visual Preferences.
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