東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

The Impact of Cultural Values in Adv...

Bajaber, Abdullah Mohammed A.

Linked to FindBook

Google Book

Amazon

博客來

The Impact of Cultural Values in Advertising on Saudi Consumers' Loyalty.

Record Type:	Electronic resources : Monograph/item
Title/Author:	The Impact of Cultural Values in Advertising on Saudi Consumers' Loyalty./
Author:	Bajaber, Abdullah Mohammed A.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
Description:	97 p.
Notes:	Source: Dissertations Abstracts International, Volume: 82-01, Section: A.
Contained By:	Dissertations Abstracts International82-01A.
Subject:	Communication. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27830821
ISBN:	9798641746494

The Impact of Cultural Values in Advertising on Saudi Consumers' Loyalty.
Bajaber, Abdullah Mohammed A.

The Impact of Cultural Values in Advertising on Saudi Consumers' Loyalty. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 97 p.

Source: Dissertations Abstracts International, Volume: 82-01, Section: A.

Thesis (D.A.)--The University of North Dakota, 2020.

This item must not be sold to any third party vendors.

Advertising has been one of the most effective elements of marketing communication used to persuade audiences to behave in a certain way. Many studies have examined factors that affect ads positively. Increasing loyalty was classified as the primary goal of companies. Thus, advertisements were commonly used to achieve this goal. On the other hand, even though many studies discussed advertising elements that might generate negative impacts, the possible results of these ads were not sufficiently addressed. Through the theory of planned behavior, this study aimed to explore the role of the cultural value as an element impacting loyalty negatively by a survey that measures people's attitudes toward anti-culture ads. The research was conducted in Saudi Arabia as some studies have shown a high interest in cultural values compared to peoples of some Arab countries. Participants from all groups reported a significant negative impact of such advertisements on loyalty.

ISBN: 9798641746494Subjects--Topical Terms:

524709
Communication.
Subjects--Index Terms:

Advertisements

The Impact of Cultural Values in Advertising on Saudi Consumers' Loyalty.
LDR:02172nmm a2200385 4500 001 2269929
005 20200921070403.5
008 220629s2020 ||||||||||||||||| ||eng d
020 $a 9798641746494
035 $a (MiAaPQ)AAI27830821
035 $a AAI27830821
040 $a MiAaPQ $c MiAaPQ
100 1 $a Bajaber, Abdullah Mohammed A. $3 3547296
245 1 4 $a The Impact of Cultural Values in Advertising on Saudi Consumers' Loyalty.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2020
300 $a 97 p.
500 $a Source: Dissertations Abstracts International, Volume: 82-01, Section: A.
500 $a Advisor: Kalbfleisch, Pamela.
502 $a Thesis (D.A.)--The University of North Dakota, 2020.
506 $a This item must not be sold to any third party vendors.
520 $a Advertising has been one of the most effective elements of marketing communication used to persuade audiences to behave in a certain way. Many studies have examined factors that affect ads positively. Increasing loyalty was classified as the primary goal of companies. Thus, advertisements were commonly used to achieve this goal. On the other hand, even though many studies discussed advertising elements that might generate negative impacts, the possible results of these ads were not sufficiently addressed. Through the theory of planned behavior, this study aimed to explore the role of the cultural value as an element impacting loyalty negatively by a survey that measures people's attitudes toward anti-culture ads. The research was conducted in Saudi Arabia as some studies have shown a high interest in cultural values compared to peoples of some Arab countries. Participants from all groups reported a significant negative impact of such advertisements on loyalty.
590 $a School code: 0156.
650 4 $a Communication. $3 524709
650 4 $a Marketing. $3 536353
650 4 $a Middle Eastern studies. $3 3168421
653 $a Advertisements
653 $a Cultural values
653 $a Culture
653 $a Loyalty
653 $a Marketing communication
653 $a Theory of planned behavior
690 $a 0459
690 $a 0338
690 $a 0555
710 2 $a The University of North Dakota. $b Communication. $3 3169541
773 0 $t Dissertations Abstracts International $g 82-01A.
790 $a 0156
791 $a D.A.
792 $a 2020
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27830821