東華大學圖書館 |

Language: English

Help

回圖書館首頁

手機版館藏查詢

Back

Switch To: Labeled | MARC Mode | ISBD

A Brand New Narrative: Social Attitu...

Skinner, Emily .

Linked to FindBook

Google Book

Amazon

博客來

A Brand New Narrative: Social Attitudes Toward Conflict Resolution and Inefficiency in Marketing and Branding.

Record Type:	Electronic resources : Monograph/item
Title/Author:	A Brand New Narrative: Social Attitudes Toward Conflict Resolution and Inefficiency in Marketing and Branding./
Author:	Skinner, Emily .
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2020,
Description:	166 p.
Notes:	Source: Dissertations Abstracts International, Volume: 81-11, Section: A.
Contained By:	Dissertations Abstracts International81-11A.
Subject:	Alternative dispute resolution. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27740668
ISBN:	9798643178514

A Brand New Narrative: Social Attitudes Toward Conflict Resolution and Inefficiency in Marketing and Branding.
Skinner, Emily .

A Brand New Narrative: Social Attitudes Toward Conflict Resolution and Inefficiency in Marketing and Branding. - Ann Arbor : ProQuest Dissertations & Theses, 2020 - 166 p.

Source: Dissertations Abstracts International, Volume: 81-11, Section: A.

Thesis (Ph.D.)--Nova Southeastern University, 2020.

This item must not be sold to any third party vendors.

This study aimed to bring to light infield internal assumptions, expectations, and knowledge that may influence limitations on fostering an environment that can increase asocial demand for conflict resolution services, knowledge, and practices. The research explored if the field's marketing is influenced by the macro social norms, assumptions, and expectations of conflict and if they influence how the field communicates with its market. The study's goal was to investigate if the marketing and the branding of conflict resolution are influenced by the social fact of conflict as negative. This study explored conscious and unconscious broad patterns of common-sense knowledge, vocabulary, and symbols connected with conflict and conflict resolution. The researcher conducted interviews with two groups: Group A, career conflict resolution practitioners, and Group B, the research outlined target market: millennials. Descriptive qualitative analysis was used to analyze the definitions, descriptions, and narratives of the groups as a means to illustrate the current status quo of the communication between the field and its audience. The research depicts a rebranding of the concepts of conflict and conflict resolution by career conflict resolution practitioners that deviated from the traditional views held by the outlined target market. The omnipresent frame of conflict as negative existed in both groups that informed binary relationships with other concepts such as conflict resolution.This research plays a role in outlining the current environment of the understanding of conflict and conflict resolution with the ultimate goal of improving best practices in marketing and branding for the future.

ISBN: 9798643178514Subjects--Topical Terms:

3168470
Alternative dispute resolution.
Subjects--Index Terms:

Branding

A Brand New Narrative: Social Attitudes Toward Conflict Resolution and Inefficiency in Marketing and Branding.
LDR:02923nmm a2200385 4500 001 2269909
005 20200921070358.5
008 220629s2020 ||||||||||||||||| ||eng d
020 $a 9798643178514
035 $a (MiAaPQ)AAI27740668
035 $a AAI27740668
040 $a MiAaPQ $c MiAaPQ
100 1 $a Skinner, Emily . $3 3547269
245 1 0 $a A Brand New Narrative: Social Attitudes Toward Conflict Resolution and Inefficiency in Marketing and Branding.
260 1 $a Ann Arbor : $b ProQuest Dissertations & Theses, $c 2020
300 $a 166 p.
500 $a Source: Dissertations Abstracts International, Volume: 81-11, Section: A.
500 $a Advisor: Duckworth, Cheryl.
502 $a Thesis (Ph.D.)--Nova Southeastern University, 2020.
506 $a This item must not be sold to any third party vendors.
520 $a This study aimed to bring to light infield internal assumptions, expectations, and knowledge that may influence limitations on fostering an environment that can increase asocial demand for conflict resolution services, knowledge, and practices. The research explored if the field's marketing is influenced by the macro social norms, assumptions, and expectations of conflict and if they influence how the field communicates with its market. The study's goal was to investigate if the marketing and the branding of conflict resolution are influenced by the social fact of conflict as negative. This study explored conscious and unconscious broad patterns of common-sense knowledge, vocabulary, and symbols connected with conflict and conflict resolution. The researcher conducted interviews with two groups: Group A, career conflict resolution practitioners, and Group B, the research outlined target market: millennials. Descriptive qualitative analysis was used to analyze the definitions, descriptions, and narratives of the groups as a means to illustrate the current status quo of the communication between the field and its audience. The research depicts a rebranding of the concepts of conflict and conflict resolution by career conflict resolution practitioners that deviated from the traditional views held by the outlined target market. The omnipresent frame of conflict as negative existed in both groups that informed binary relationships with other concepts such as conflict resolution.This research plays a role in outlining the current environment of the understanding of conflict and conflict resolution with the ultimate goal of improving best practices in marketing and branding for the future.
590 $a School code: 1191.
650 4 $a Alternative dispute resolution. $3 3168470
650 4 $a Marketing. $3 536353
650 4 $a Peace studies. $3 3172392
653 $a Branding
653 $a Conflict
653 $a Conflict Resolution
653 $a Marketing
653 $a Rebranding
653 $a Social attitudes
690 $a 0649
690 $a 0338
690 $a 0563
710 2 $a Nova Southeastern University. $b Conflict Resolution Studies. $3 3285809
773 0 $t Dissertations Abstracts International $g 81-11A.
790 $a 1191
791 $a Ph.D.
792 $a 2020
793 $a English
856 4 0 $u http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=27740668