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A Quantitative and Qualitative Compa...

Mascarella, Courtney Jewell.

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A Quantitative and Qualitative Comparison of Online Media Coverage of Men's and Women's Collegiate Sports.

Record Type:	Electronic resources : Monograph/item
Title/Author:	A Quantitative and Qualitative Comparison of Online Media Coverage of Men's and Women's Collegiate Sports./
Author:	Mascarella, Courtney Jewell.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
Description:	53 p.
Notes:	Source: Masters Abstracts International, Volume: 81-03.
Contained By:	Masters Abstracts International81-03.
Subject:	Sports management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=22584528
ISBN:	9781085753241

A Quantitative and Qualitative Comparison of Online Media Coverage of Men's and Women's Collegiate Sports.
Mascarella, Courtney Jewell.

A Quantitative and Qualitative Comparison of Online Media Coverage of Men's and Women's Collegiate Sports. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 53 p.

Source: Masters Abstracts International, Volume: 81-03.

Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2019.

This item must not be sold to any third party vendors.

Research into official online content devoted to women's and men's collegiate sports has found some progress towards equitable coverage. The goal of this study is to determine whether such progress towards gender equity continues or is promoted by newer online forums. To answer these questions official online sports content from twelve "Power 5" schools was examined. The results indicate that men's sports and male athletes receive moderately better coverage both in the quantity and quality of online content. In addition a trend analysis indicates that although there are some instances of apparent progress in this and past studies, no general progress towards gender equity is now evident. Future research suggested by this is to examine more schools and more sports for a longer period of time. This would allow a larger-scale trend analysis using consistent methodology.

ISBN: 9781085753241Subjects--Topical Terms:

3423935
Sports management.
Subjects--Index Terms:

Collegiate athletics

A Quantitative and Qualitative Comparison of Online Media Coverage of Men's and Women's Collegiate Sports.
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245 1 0 $a A Quantitative and Qualitative Comparison of Online Media Coverage of Men's and Women's Collegiate Sports.
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300 $a 53 p.
500 $a Source: Masters Abstracts International, Volume: 81-03.
500 $a Advisor: Osborne, Barbara.
502 $a Thesis (M.A.)--The University of North Carolina at Chapel Hill, 2019.
506 $a This item must not be sold to any third party vendors.
520 $a Research into official online content devoted to women's and men's collegiate sports has found some progress towards equitable coverage. The goal of this study is to determine whether such progress towards gender equity continues or is promoted by newer online forums. To answer these questions official online sports content from twelve "Power 5" schools was examined. The results indicate that men's sports and male athletes receive moderately better coverage both in the quantity and quality of online content. In addition a trend analysis indicates that although there are some instances of apparent progress in this and past studies, no general progress towards gender equity is now evident. Future research suggested by this is to examine more schools and more sports for a longer period of time. This would allow a larger-scale trend analysis using consistent methodology.
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