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African American College Students an...

Cosbert, Danaysha.

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African American College Students and Colorism: Examining the Influence of Media Consumption and Internalization on Perceived Skin Color, Self-Esteem, and Dating Preferences.

Record Type:	Electronic resources : Monograph/item
Title/Author:	African American College Students and Colorism: Examining the Influence of Media Consumption and Internalization on Perceived Skin Color, Self-Esteem, and Dating Preferences./
Author:	Cosbert, Danaysha.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
Description:	89 p.
Notes:	Source: Masters Abstracts International, Volume: 80-12.
Contained By:	Masters Abstracts International80-12.
Subject:	African American Studies. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13863594
ISBN:	9781392192214

African American College Students and Colorism: Examining the Influence of Media Consumption and Internalization on Perceived Skin Color, Self-Esteem, and Dating Preferences.
Cosbert, Danaysha.

African American College Students and Colorism: Examining the Influence of Media Consumption and Internalization on Perceived Skin Color, Self-Esteem, and Dating Preferences. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 89 p.

Source: Masters Abstracts International, Volume: 80-12.

Thesis (M.A.)--North Carolina Central University, 2019.

This item must not be sold to any third party vendors.

Given the historical impact of slavery upon African American standards of beauty, colorism continues to divide African American communities (Thompson & Keith, 2001). Preference for fairer skin are shown through contemporary media images such as television, social media, and music (Schooler, Ward, Merriwether & Caruthers, 2004). The purpose of this study was to explore the concept of colorism and the influence the media has on African American college students' levels of self-esteem and their skin color dating preferences. Participants included 183 students from a historically black university. Results of the study showed a person's perceived skin color was positively associated with their skin color dating preference. Internalization of colorism messages was positively associated with self-esteem and perceived skin color. Lastly, racial identity was associated with self-esteem, internalization of colorism messages, and dating preference. Findings are discussed in terms of limitations, implications, and future directions.

ISBN: 9781392192214Subjects--Topical Terms:

1669123
African American Studies.
Subjects--Index Terms:

African american

African American College Students and Colorism: Examining the Influence of Media Consumption and Internalization on Perceived Skin Color, Self-Esteem, and Dating Preferences.
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