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Show Me a Sign: How Signs Embedded w...

Norlin, Sarah.

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Show Me a Sign: How Signs Embedded within Social Media Shape and Influence Outdoor Recreational Tourists' Decision-making Processes at Colorado State Parks.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Show Me a Sign: How Signs Embedded within Social Media Shape and Influence Outdoor Recreational Tourists' Decision-making Processes at Colorado State Parks./
Author:	Norlin, Sarah.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
Description:	181 p.
Notes:	Source: Masters Abstracts International, Volume: 81-04.
Contained By:	Masters Abstracts International81-04.
Subject:	Cultural anthropology. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=22615480
ISBN:	9781687932709

Show Me a Sign: How Signs Embedded within Social Media Shape and Influence Outdoor Recreational Tourists' Decision-making Processes at Colorado State Parks.
Norlin, Sarah.

Show Me a Sign: How Signs Embedded within Social Media Shape and Influence Outdoor Recreational Tourists' Decision-making Processes at Colorado State Parks. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 181 p.

Source: Masters Abstracts International, Volume: 81-04.

Thesis (M.A.)--University of Denver, 2019.

This item must not be sold to any third party vendors.

The purpose of this project was to determine the ways in which signs within social media posts on Instagram and Facebook frame the way that outdoor recreational tourists make decisions about Colorado state parks' locations, services and activities. Surveys were conducted at 6 Colorado state parks in the 2018 spring, summer, and fall months. These surveys asked respondents to answer multiple choice and open ended questions about their social media habits, their outdoor recreation habits, and their opinions about images displayed on Colorado Parks and Wildlife's social media pages. A total of 93 surveys were collected during the research period. An analysis was done to determine what types of content posted on these social media pages is drawing visitors to Colorado state parks and what decisions these visitors are making in regard to the content they are exposed to online. Individuals traveling to Colorado state parks and participating in activities at these locations are able to utilize past knowledge and experiences along with sociocultural rules and norms to inform their motivations for visiting these outdoor recreational tourism destinations.

ISBN: 9781687932709Subjects--Topical Terms:

2122764
Cultural anthropology.
Subjects--Index Terms:

Outdoor Recreaiton

Show Me a Sign: How Signs Embedded within Social Media Shape and Influence Outdoor Recreational Tourists' Decision-making Processes at Colorado State Parks.
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