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Qualitative Intrinsic Case Study of ...

Pegues, Bethany.

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Qualitative Intrinsic Case Study of Real Estate Agents' Failure to Adopt Customer Relationship Management System.

Record Type:	Electronic resources : Monograph/item
Title/Author:	Qualitative Intrinsic Case Study of Real Estate Agents' Failure to Adopt Customer Relationship Management System./
Author:	Pegues, Bethany.
Published:	Ann Arbor : ProQuest Dissertations & Theses, : 2019,
Description:	114 p.
Notes:	Source: Dissertations Abstracts International, Volume: 80-12, Section: B.
Contained By:	Dissertations Abstracts International80-12B.
Subject:	Management. -
Online resource:	http://pqdd.sinica.edu.tw/twdaoapp/servlet/advanced?query=13864211
ISBN:	9781392264607

Qualitative Intrinsic Case Study of Real Estate Agents' Failure to Adopt Customer Relationship Management System.
Pegues, Bethany.

Qualitative Intrinsic Case Study of Real Estate Agents' Failure to Adopt Customer Relationship Management System. - Ann Arbor : ProQuest Dissertations & Theses, 2019 - 114 p.

Source: Dissertations Abstracts International, Volume: 80-12, Section: B.

Thesis (DM/IST)--University of Phoenix, 2019.

This item must not be sold to any third party vendors.

The purpose of this intrinsic case study was to describe real estate agents' experiences with brokerage-provided CRMs which led to their failure to adopt the CRM within one year of implementation. The study sought to answer two research questions: "How do real estate agents in the U.S. describe their experiences with brokerage-provided CRMs?" and "Why do many real estate agents in the U.S. fail to adopt a brokerage-provided CRM within one year of implementation?" The population for this study included real estate agents in the United States who were presented a CRM system by their brokerage and failed to adopt the system within one year of implementation. The sample included eight real estate agents who fit the criteria. Five of the sample participants were taken from online surveys, and the other three were interviewed by phone. Data analysis included a sentiment query, word frequency query, and cluster analysis. The extraction and analysis of themes were compared to the four concepts of Rogers' Diffusion of Innovations, Davis's Technology Acceptance Model, Maslow's Hierarchy of Needs, and Duhigg's Changing Habits Theory. The comparison resulted in the finding that the study revealed a strong correlation to the concept of Davis's Technology Acceptance Model. The real estate agents in the sample did not find the customer relationship management system easy to use or useful.

ISBN: 9781392264607Subjects--Topical Terms:

516664
Management.
Subjects--Index Terms:

CRM

Qualitative Intrinsic Case Study of Real Estate Agents' Failure to Adopt Customer Relationship Management System.
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245 1 0 $a Qualitative Intrinsic Case Study of Real Estate Agents' Failure to Adopt Customer Relationship Management System.
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300 $a 114 p.
500 $a Source: Dissertations Abstracts International, Volume: 80-12, Section: B.
500 $a Publisher info.: Dissertation/Thesis.
500 $a Advisor: Alston, Judy.
502 $a Thesis (DM/IST)--University of Phoenix, 2019.
506 $a This item must not be sold to any third party vendors.
520 $a The purpose of this intrinsic case study was to describe real estate agents' experiences with brokerage-provided CRMs which led to their failure to adopt the CRM within one year of implementation. The study sought to answer two research questions: "How do real estate agents in the U.S. describe their experiences with brokerage-provided CRMs?" and "Why do many real estate agents in the U.S. fail to adopt a brokerage-provided CRM within one year of implementation?" The population for this study included real estate agents in the United States who were presented a CRM system by their brokerage and failed to adopt the system within one year of implementation. The sample included eight real estate agents who fit the criteria. Five of the sample participants were taken from online surveys, and the other three were interviewed by phone. Data analysis included a sentiment query, word frequency query, and cluster analysis. The extraction and analysis of themes were compared to the four concepts of Rogers' Diffusion of Innovations, Davis's Technology Acceptance Model, Maslow's Hierarchy of Needs, and Duhigg's Changing Habits Theory. The comparison resulted in the finding that the study revealed a strong correlation to the concept of Davis's Technology Acceptance Model. The real estate agents in the sample did not find the customer relationship management system easy to use or useful.
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653 $a Failure to adopt
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